The Customer Marketing Manager (CMM) is responsible for the development, deployment and execution of our customer marketing plans that achieve our sales, profit, and market share objectives. The CMM leads the cross functional team members in development and implementation of unique item assortment, merchandising, promotion, sampling, and advertising strategies (print and digital) for our retail customers. This role requires strong project management and leadership skills along with the ability to work cross-functionally with key stakeholders throughout the organization.
Essential Job Duties & Responsibilities:
Lead the customer marketing planning process (that feeds our Joint Business Plans) by preparing and collaborating on insights and analytics that allows us to cascade our national marketing strategies to the customer level. Develop fully formed merchandising briefs that guide Creative and align with Marketing on concept through execution.
Lead the communication of key customer marketing needs, strategies, insights, and initiatives between the internal and field teams. Acts as the liaison between Field Sales and Marketing/Product Development to coordinate needs (inside->out and outside->in), sharing of news/updates/requests, customer meeting requirements, & management of project timelines.
Actively participates in the development of materials in support of strategic retailer line reviews. Translates national selling materials on innovation to customer-specific selling stories, emphasizing retail & shopper lens.
Responsible for the project management of account-specific unique items (Special Make-Ups - SMUs) from inception to completion, including gaining Sr Management approval, Creative and Marketing Team briefing, costing/P&L analysis, and final project execution.
Responsible for development of national seasonal activation plans and implementation at the customer level - inclusive but not limited to Holiday & Back-to-School programs. Requires coordination with Marketing and Product Development for unique SMUs and Consumer 360 support plans.
Responsible for development and maintenance of a standard merchandising catalog - endcaps, sidekicks, PDQs, etc. - and generation of selling materials. Includes coordination with Design and Product Development for creation/production, Supply Chain for optimized inventory management and co-packing, and Field Sales for coordination of orders & customization.
Accountable for the development and execution of customer marketing plans in conjunction with the Sales Leads that distinguish between classes of trade and incorporate a deep understanding of marketplace dynamics, future trends, and strategic white-space opportunities.
Provide analytical support to enable fact-based, strategic decisions, support retailer relationships and identify valuable customer insights to support Account Planning.
Education/Experience Requirements:
Bachelors' Degree
Minimum 5+ years' experience in CPG Industry. Beauty industry experience preferred.
Other Requirements:
Customer Marketing or Sales experience strongly desired. Direct customer sales experience, product commercialization, category management, business analytics, and brand development preferred.
Strong analytic, financial acumen and P&L management skills
Experience with Syndicated Data to bring insights and trends to selling materials and customer presentations,
Ability to devise and deliver persuasive & compelling presentations based on data-driven insights and facts to gain support for our business strategies and/or initiatives.
Comprehensive knowledge of CPG industry, category, brand strategies, competitive products, classes of trade, and the ability to apply this knowledge to drive business results is required.
Comprehensive knowledge of retail customer operations, structure, strategy, and retail execution tactics is required.
Strong experience working with Marketing, Product Development, and Design teams to commercialize customer-specific items preferred.
Strong communication skills, with the ability to translate our company strategy to customers and enroll their support.
Ability to work effectively within a fast-paced, complex matrix, changing environment.
Strong negotiating and influencing skills, with the ability to influence up one or more levels and at top to top levels across BBI and the customer organization.
Ability to create and transfer a customer marketing strategy to address all customers and channels with a long-term horizon of the future state of the business.
Proven ability to provide customized interpretations of industry and competitive data to enhance the ability to win at the shelf and achieve outstanding business results.
Strong computer skills, including MS Office Suite applications, database information sources, and web applications.
Twenty percent or more overnight travel required.
Company Benefits
Beauty By Imagination offers a VERY competitive benefits package including: