Strategic Marketing Manager - 57 at Rep-Lite® in Bethlehem, Pennsylvania

Posted in Other 22 days ago.

Type: full-time





Job Description:

Position Summary:Strategic Marketing Manager

Are you a seasoned marketing professional ready to lead and elevate your career? We are actively seeking a dynamic Marketing Manager to join our innovative team. As a pivotal player in our organization, you will be at the forefront of shaping our brand, implementing strategic marketing initiatives, and collaborating with cross-functional teams to drive success.

Primary Duties and Responsibilities:
  • Strategically Lead Marketing Activities: Take charge of and direct comprehensive marketing strategies, ensuring a cohesive and impactful brand presence.
  • Collaborate with Sales and Engineering: Foster collaboration between marketing, sales, and engineering teams to optimize product development and enhance client interactions.
  • Upstream and Downstream Marketing: Engage in thorough competitive analysis, create compelling printed and promotional materials, and contribute to forecasting initiatives for both upstream and downstream marketing efforts.
  • Cultivate Commercial Partnerships: Nourish and expand relationships with commercial partners, establishing a collaborative environment that drives mutual success.
  • Website Management: Lead efforts to maintain an engaging online presence, reflecting our commitment to innovation and industry leadership.
  • Manage Corporate Events: Oversee corporate trade shows, attendance, and meetings, ensuring our participation leaves a lasting impact.
  • Enhance Corporate Visits: Systematically organize and enhance corporate visits to our sites, creating memorable experiences for stakeholders.
  • Elevate Market Intelligence: Analyze global market trends through meticulous data analysis, shaping informed decisions for future marketing strategies.
  • Define and Brand: Contribute to defining and branding our unique image, setting the standard for excellence in the industry.
  • Cultural Stewardship: Uphold our organizational culture and maintain a corporate image that resonates with pride and dedication.

Skills and Qualifications:
  • Strategic Communication: Demonstrate excellent communication skills, both written and verbal.
  • Strategic Thinking: Exhibit the ability to think strategically, coupled with strong analytical skills.
  • Collaborative Interpersonal Skills: Work positively and collaboratively with internal and external teams.
  • Values-Driven: Embrace our core values of urgency, ingenuity, integrity, compassion, and excellence.
  • Work Authorization: Current US work authorization required.
  • Flexibility: Ability to travel domestically and internationally - position may require daily and / or overnight travel.

Education/Experience:
  • Education: BS/BA degree in a related field.
  • Experience: 5-7 years in marketing or sales within orthopedics.
  • Location: Based in our Bethlehem, PA office 5 days every week.

Join us on this exciting journey where your strategic mindset and extensive experience will make a significant impact. Elevate your career with us - apply now to be a key player in defining and executing our marketing success!
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