Public Relations Manager at Blue Cross Blue Shield of Michigan in Detroit, Michigan

Job Description:

Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets.

• Manage informational and educational content shared through audio, video, and text across different communication channels.
• Serve as the primary point of contact for internal business units for social media and/or public relations campaigns.
• Manage external agency performance to ensure optimal use of manpower and capital for assigned work.
• Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy.
• Identify, analyze, and present campaign strategy results to internal and external stakeholders.
• Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results.
• Provide strategic communication counsel to executive leadership throughout the organization.
• Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages.
• Serve as reviewer for blog posts and social media community responses.
• Manage brand reputation through social media channel and media relationship management.

• Bachelor's degree in communications or related field is required.
• Five (5) years of experience in communications, public relations or social media is required.
• Previous experience developing social media strategies is required.
• Ability to effectively lead, coach and develop team members.
• Strong organizational, planning, analytical, and problem-solving skills.
• Working knowledge of corporate organizational structures, including functional responsibilities.
• Strong verbal, written communication, and interpersonal skills.
• Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM.
• Ability to manage multiple priorities concurrently.
• Ability to interface and present to all levels of the organization.
• Ability to build relationships and work collaboratively with cross-functional teams.