Sr Director, Yahoo Sports Marketing at Yahoo! Inc. in Richardson, Texas

Job Description:

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Position Overview

Yahoo is building a world class marketing team to position the brand for relevance and growth. The Sr Director, Yahoo Sports Marketing will report directly to the Chief Marketing Officer and will be responsible for leading brand and product marketing, integrating and strengthening our work, and building a consumer centric marketing focus.

Key areas of responsibility include:

• Oversee brand positioning and unique insights for global Yahoo Sports brand to inspire distinct campaign work that grows traffic while building the brand for the long-term.


• Lead work to grow our Yahoo Sports audience.


• Collaborate closely with Customer Insights to develop research objectives, key learnings, and action plans. Mine for unique insights to strengthen work and drive innovation.


• Mentor and develop team members to drive individual and collective growth.


• Lead consumer driven marketing calendar and partner with key cross-functional partners to execute the plan.


• Partner with the Sports product team to understand upcoming launches. Create 360 campaigns to position each vertical for growth.


• Lead team to launch creative partnerships and action plans that can grow subscriptions across Yahoo Sports.


• Regularly report on marketing performance to the Sports executive team, providing actionable insights and recommendations for improvement.

Qualifications:

• 12+ years experience with demonstrated success in brand, growth and product marketing with proven experience in developing and executing successful marketing strategies that have driven brand growth and product adoption.


• 7+ years experience in leadership; successful candidates should have a track record of building and leading high-performing marketing teams, fostering a culture of innovation, collaboration and continuous improvement.


• Must have a proven track record of successful marketing in the Sports industry.


• Marketer who is fluent in brand and digital.


• Experience driving growth for brands across CRM and media


• Experience in product marketing with a focus on user growth


• Demonstrated ability to make data-driven decisions; with the ability to also leverage data insights to inform marketing strategies, measure campaign effectiveness, and optimize marketing spend.


• A strong commitment to a customer-centric approach, with the ability to put the customer at the center of marketing strategies.


• Exceptional strategic thinking and problem-solving abilities, with a knack for identifying market trends and opportunities.


• Ability to articulate complex marketing strategies and concepts clearly and persuasively to both internal and external audiences.


• An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.

The compensation for this position ranges from $150,015.00 - $326,390.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.

If you're curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.