Global Product Marketing Engineer at Baltimore Aircoil Company in Jessup, Maryland

Job Description:

POSITION PURPOSE

The Global Product Marketing Engineer will engage with internal stakeholders to grow BAC’s returns on the product portfolio. This includes monitoring product performance, developing technical marketing materials, and analyzing the competitive landscape. The Global Product Marketing Engineer will gather all relevant data (financial, competitive, customer feedback), and identify and communicate opportunities to maximize the profitability of BAC’s product portfolio. 

PRINCIPAL ACCOUNTABILITIES

• Monitor and analyze product performance including revenue, profitability and identify opportunities to improve performance.


• Identify and resolve errors in revenue and profitability data to ensure product data is accurate and actionable.


• Identify and include improvement opportunities in new product development specifications.


• Review competitive landscape and build strategies to address gaps (including product, positioning, promotions)


• Develop product positioning and messaging that differentiates products in the market including quantified value propositions that highlight BAC’s competitive advantage.


• Provide support for field sales, including training, trade shows and training to key customer accounts.


• Prepare and deliver business presentations and reviews for regular management and executive reviews.

The Global Product Marketing Engineer will report to the Director, Global Product Management & Marketing.   As part of the Sales & Marketing Department, the Global Product Marketing Engineer will have significant interaction with finance, cost accounting, GBS, and engineering. This position does not require direct reports.

KNOWLEDGE & SKILLS

• 4 years+ in B2B industries


• Bachelor’s Degree: Engineering or other related fields; MBA preferred.


• 4 years of experience in product marketing or applications


• Global mindset and experience in global matrix organizations


• Strong project management experience with proven ability to coordinate projects across cross functional teams.


• Strong business acumen with experience in analyzing financial and sales data, extracting relevant information, and providing recommendations to improve results.


• Exceptional market research skills and comfortable in working with incomplete or nebulous data/information to develop coherent and structured outcomes.


• Strong interpersonal, communication and collaboration skills

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.  While performing this job, the employee is regularly required to stand and walk up to 50% of the time.   This position requires occasional lifting up to 25 pounds and travel both domestic and internationally up to 10% of the time.