Manager, Paid Search at Pfizer in collegeville, Pennsylvania

Job Description:

ROLE SUMMARY

 

As part of the Chief Marketing Organization the Manager Paid Search will be part of the Performance Marketing team. This individual will be responsible for developing and implementing a comprehensive Paid Search strategy to enhance the visibility and overall performance for Pfizer websites. This role requires a strategic thinker, as well as hands-on experience. You will be part of our newly created In-House team, collaborating with cross-functional teams to achieve business objectives. The ideal candidate will have a proven track record of creating and managing successful paid search campaigns, and a deep understanding of industry trends.

 

ROLE RESPONSIBILITIES

 

• Responsibilities include creating scalable products, integrating new technologies, and ensuring compatibility with diverse platforms to predict and manage personalization at scale, across diverse channels and segments.
• Identify, evaluate, and launch new digital advertising products and partnerships.
• Write and deliver technical requirement documents and artifacts required to enable the development of products, features, and infrastructure
• Lead proof-of-concepts, providing reference architectures and solution designs.
• Collaborate within media and integrated marketing teams to optimize reach, engagement, and mROI.
• Lead privacy and cookie deprecation strategies to future-proof media campaigns.
• Manage advertising relationships with major social, content, video and mobile innovators in order to be first to test, adopt and shape innovative opportunities.
• Provide assistance with or lead P&L.
• Grow, develop, and uplevel the team by defining performance standards, strategy, and evolving the team to scale.
• Be the point person for cross organizational communication & GTM communications for the product suite.
• Scale the Product function, evolve our/thinking culture, driving new ways to engage.
• Drive design of cross-functional, company goal-level projects.
• Think and plan quarters to years ahead.
• Provide clear feedback, coaching, career development guidance across Product function.
• Design the team structure/shape to meet the business needs.
• Grow the team's performance, set clear expectations and goals, and ensure the team reaches them.

 

QUALIFICATIONS

 

• BA/BS required
• 5+ years of agency or client-side Hands on Keyboard Search expertise ( H ealthcare experience preferred but not required )
• In-depth knowledge of paid search platforms, including Google Ads and Bing Ads
• Strong analytical skills and proficiency in Google Analytics or other analytics tools
• Experience with keyword research, ad copywriting, and landing page optimization
• Ability to manage budgets effectively and demonstrate a positive ROI
• Excellent communication and collaboration skills
• Ability to work effectively and collaboratively in a team-based environment

 

• Strong communications skills, and ability to translate concepts for a wide variety of audiences
• Understanding of media measurement norms, evolving landscape, and industry standards
• A nalytical skills and proficiency in Paid Search tools and analytics platforms

 

Additional Job Information:

 

Last Date to Apply: April 30, 2024

 

Locations: New York, NY or Collegeville, PA

 

The annual base salary for this position ranges from $99,900.00 to $166,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

 

Relocation assistance may be available based on business needs and/or eligibility.

 

Sunshine Act

 

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

 

EEO & Employment Eligibility

 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

 

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