Marstacimab is a novel agent for hemophilia that promotes clotting activity by targeting an anticoagulant protein called tissue factor pathway inhibitor (TFPI). It is projected to be amongst the first subcutaneous therapies to launch in Hemophilia B and the second anti TFPI to launch in Hemophilia A and has the potential to significantly enhance patients' treatment experience. With an approaching launch, the director will be responsible for playing a pivot role in development of the brand patient experience and education. The director will play an instrumental role in managing and supporting the launch readiness preparation for Marstacimab. This role will serve as a brand champion for this exciting emerging treatment and collaborate with CMO in the execution of omnichannel patient engagement . The director will interact and coordinate with marketers for the existing Hemophilia factor portfolio and the near-term Gene Therapy pipeline to build a cohesive and integrated Hemophilia portfolio commercialization plan.
This role will also play a pivotal role in transforming the ways in which Pfizer engages Hemophilia patients. The role will involve working cross functionally with key stakeholders in Medical, policy, and patient affairs to ensure strategic priorities and commercial needs are addressed.
The role will work closely with members of the commercial and cross-functional team to lead Marstacimab consumer work, including strategy, tactical planning, and execution to achieve business objectives. The ideal candidate will bring strong marketing expertise, RD or specialty care experience, and a demonstrable ability to build and execute strategies and initiatives that maximize consumer engagement and activation. The successful candidate will have a demonstrated track record of thriving in complexity and ambiguity, engaging with a complex and critical set of stakeholders.
ROLE RESPONSIBILITIES
This position will be responsible for Marstacimab consumer work and collaborate with other marketers surrounding patient strategy, tactical planning and execution to achieve business objectives and financial commitments. The role requires strong marketing execution, communication, and decision-making skills, change agility, and a proven track record of success working in a team-based environment with multiple marketing, medical, and other cross-functional partners.
Develop strategy and lead implementation of consumer marketing tactics and initiatives. Specific responsibilities include but are not limited to:
Drive patient activation and interest in Marstacimab across the consumer journeys, identify insights, issues, opportunities, and critical success factors to facilitate exceptional consumer experiences
Leverage consumer launch campaigns and determine optimal media plan with cross-functional teams to support patient adoption of Marstacimab Lead efforts to develop innovative and integrated strategies and tactics/programs to reach consumers effectively and efficiently
Partner with novel non-factor marketers to define Hemophilia consumer segmentation to drive targeted and effective messages
Identify key insights and brand positioning in partnership with business analytics, other marketers and insights partners and Glocal Teams
Ensure consumer materials/claims/messaging are aligned with the brand strategic positioning and Hemophilia portfolio co-positioning, address unmet consumer needs, and differentiate vs competition
Support developing patient support resources to enable adoption of Marstacimab, partnering closely with Access and Patient Solutions Director
Lead patient advocacy and media partnerships to drive Marstacimab category awareness, support shared decision making and activate patient community adoption
Leverage health literacy best practices to develop and/or co-create consumer materials that are authentic and relevant to consumer needs and are actionable, understandable, and appropriate
Transform the go-to market strategy by developing innovative digital approaches to drive consumer engagement and Marstacimab uptake
Ensure consumer agency and promotional budget prioritizing investments and trade-offs across the Marstacimab
Ensure appropriate synergies and alignment of Consumer marketing plans with overall brand strategies across indications, Op Plans and tactical plans
Assist with leadership deliverables and presentations, including providing routine updates on consumer marketing metrics and campaign performance
QUALIFICATIONS
BS Degree Required, MBA or other advanced degree highly desirable
10 years U.S. pharmaceutical experience preferred. Launch experience preferred
Experience in consumer marketing strategy; digital as well as more traditional communication channel tactics
Rare disease or Specialty care Experience preferred, but not required
Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions and tactics
Demonstrated success in independently developing, executing, and measuring cross channel marketing program
Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
Demonstrated track record of achievement and of influencing business outcomes across diverse functional boundaries
Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management.
Strong analytical skills; detail and action oriented; creative.
Experience with product positioning and branding is required
Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups.
Self-motivated and a team player.
Demonstrated analytical skills.
Ability to effectively lead and influence an indirect team
Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
Ability to effectively lead a collaborative team environment.
Must be driven by success.
Experience in Pharmaceutical Marketing
Must be able to organize multiple projects over time
Strong Presentation skills
Agency or vendor management experience required
LAST DAY TO APPLY: 04/29/2024
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
The annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.