Job Description:

The E.W. Scripps Company is seeking a Digital Marketing Specialist to assist in the effective execution of promotions and marketing campaigns across multiple channels including, digital, social and email to drive viewership and retention with our product. 

WHAT YOU'LL DO:

• Execute content and marketing promotions to drive viewership, retention and promotion, with a strong focus on digital, social and leading the email program execution, including fostering and growing the email database.




• Assist in the development and execution of marketing brand strategy and initiatives.




• Collaborate with cross-functional teams to produce assets and ensure successful marketing initiatives.




• Organize marketing events, promotions, and campaigns.




• Support the development and management of marketing materials.




• Maintain marketing calendars, schedules, marketing performance reports, and budget management and planning documents.




• Organize meetings and prepare meeting agendas.




• Prepare and distribute post-meeting notes and team project status documents.




• Identify and conduct tests to determine ways to optimize the brand experience, especially across digital, social and email.




• Consistently look at data and analytics and provide recommendations for optimizations, including test & learns and pilot programs.




• Use best practices and testing to promote the brand to increase brand awareness, consumer reach and sales.




• Other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline or equivalent years of experience preferred




• Generally, 3+ years of experience in related field preferred




• Preferred marketing, branding or communications agency experience




• Experience with marketing tools and digital platforms




• Experience using data to inform strategy and execution

WHAT YOU'LL BRING:

• Strong copywriting, content creation, data and insights, creative ideation and communications skills




• Ability to handle a wide variety of tasks and assignments in a dynamic, fast-paced work environment




• Big picture thinking plus relentless attention to detail




• Solid strategic input, excellent execution and communication skills




• Strong project management skills across diverse facets of marketing

#LI-SM2

#LI-Remote

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.