Digital Marketing Specialist II at Learfield IMG College in Larkspur, California

Job Description:

Learfield IMG College

Learfield IMG College is an affirmative action-equal opportunity employer. It is the policy of Learfield IMG College not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

MogoSME, a subsidiary agency of LEARFIELD, has over 30 years of experience providing award-winning digital marketing, branding, and creative solutions for over 100 clients across multiple channels and platforms. This role will focus on clients within the Arts & Entertainment, Athletics Ticket Sales, Financial Services, Higher Education, & Public Media space.

SUMMARY

The Digital Marketing Specialist II is primarily responsible for managing programmatic advertising campaigns. You will be responsible for developing and maintaining flawless digital marketing campaign management to achieve clients KPIs. The three main functions being: 1) Media Planning, 2) Campaign Build & Execution, 3)Reporting & Analysis.

ESSENTIAL FUNCTIONS

The following reflects managements definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time based on business needs.

Media Activation:

• Responsible for managing the execution of programmatic display, mobile, and video campaigns on your book of business and ensuring flawless execution and exceptional campaign performance
• Partnering with internal teams to understand the clients marketing goals and provide media plan feedback to ensure we are set up to achieve results
• Helping identify and suggest new strategies or tactics that will help deliver or exceed client goals
• Strong understanding of programmatic display strategies, tools, and data that can be leveraged to make campaigns more successful
• Analyzing data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across other digital media channels
• Identify any shifts in digital performance trends
• Contributing to weekly, monthly, and annual reporting needs and insights
• Contributing to client presentations and insights
• Troubleshoot campaign, creative, and technical issues affecting tracking, implementation, and/or performance
• Leading trafficking in DCM and platforms with support from internal teams
• Contributing to improvements in processes
• Learn & model best practices in Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus

Team:

• Demonstrate best practices in working and communicating cross-functionally with sales, client solutions, media activation, and 3rd party vendors using vertical business strategy, revenue-driving tactics, and increase customer satisfaction
• Using your analytical mindset, you will work with and communicate cross-functionally with Sales, Client Solutions, and other internal stakeholders on platform strategy, execution, performance, and reporting of campaigns across all programmatic buying platforms
• Collaborate with teams as the programmatic experts for clients on campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives
• Proactively problem-solve to resourcefully seek the best solution to challenges
• Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
• Supports interviewing and hiring processes (as needed) and helps train and educate the team on best practices

Client Revenue & Growth:

• Responsible for client retention rates
• Supporting key lines of business (agency business, Fan365, or other responsibilities as outlined in your individual performance goals)
• Disrupt the mindset of customers and sales teams by bringing innovative ideas that showcase a case for change and MogoSMEs unique value proposition
• Identify opportunities to improve the campaign performance and customer experience

Operations:

• Become the expert in your channel of focus
• Identify opportunities to improve the campaign performance and customer experience
• Demonstrate deep understanding of agency process, departments, and how to effectively get work done on time and on budget
• Become the expert in your channel of focus
• Maintain strong working knowledge of each channel (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
• Continued training within channels (Google Analytics, Tableau, DV360, etc.) for reporting and campaign insights
• Work on additional projects as requested

QUALIFICATIONS

• Bachelors degree (B.A.)or equivalent work experience
• 2+ years of professional work experience with a firm understanding of data, statistics, or analytics
• Understanding of performance analytics and ability to interpret data into meaningful insights and actionable next steps
• Strong organizational skills and ability to maintain accuracy and meet deadlines in a high-volume, fast-paced environment
• Excellent interdepartmental coordination, collaboration skills, and project management skills
• Ability to communicate directly with clients to address questions and resolve concerns with diplomacy and acumen
• Understanding of performance analytics and the ability to interpret data into meaningful insights and actionable next steps
• Knowledge of JavaScript, SQL, and HTML is a plus
• Google Analytics certified preferred
• Working knowledge of Google Marketing Platform (DV360), Campaign Manager, and Google Tag Manager. Working knowledge of The Trade Desk, DSP, Google Analytics, and visualization and reporting tool (Tableau) would be a bonus

PERSONAL CHARACTERISTICS

• Self-motivated critical thinker, with high attention to detail
• Creative problem solver who anticipates challenges and preemptively offers solutions
• Well-developed interpersonal skills and ability to get along with diverse personalities
• Team-oriented, able to balance individual contributions with the health and efficacy of the team
• Expresses a willingness to always go the extra mile to support both clients and internal stakeholders
• Loves fast-paced work environments, functions in ambiguity, and adapts well to change

Pay Transparency

The approximate base pay range for this position is $62,000.00 to $75,000.00. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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