Senior Product Marketing Manager - Clinical Communications at symplr in Boston, Massachusetts

Job Description:

Overview


We seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates.


The successful candidate will be a clinician with healthcare marketing experience. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does.


In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales.


It's important for the Sr. PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.


Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems. It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams.


In addition to the Marketing team, the Sr. PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution.


Duties & Responsibilities



Go-to-market:

• Support marketing strategy, sales enablement and launch plans for new releases, messaging, content and thought leadership in support of new releases
• Communicate priority sales motions and bookings goals, targeted personas, unique value proposition and messaging to growth marketing so the latter can create and execute demand gen campaigns

Product launches:

• Execute the launches of new products, bundles, suites, and feature releases for existing products and manage the cross-functional implementation of the plan
• Product messaging & positioning: Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers

Value proposition:

• Help develop clear and compelling value propositions that address customer outcomes
• Market intelligence: Be the expert on our buyers, who are they, how they buy and their key buying criteria
• Build a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals

Competitive landscape:

• Be an expert on our competition, what they are working on, and how they are positioned
• Understands how personas intersect across our portfolio of offerings, their impact on messaging and campaign themes

Buyer expertise:

• Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn

Voice of customer:

• Understand and analyze customer needs

Sales enablement:

• Understand and support our sales enablement team members to assist with the training on the problems we solve for our buyers and users; develop internal tools and external collateral

Thought leadership:

• Collaborate with internal and external thought leaders to support your product in public-facing speaking engagements and written materials

Cross-functional Collaboration:

• Regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content and execution.

Skills Required

• Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
• Knowledge of the business in addition to the wider marketplace and competitors
• Applies knowledge of products and how features can address customer pain points to create deliverables
• Customer focused - listening skills that help develop a deep understanding of the customer experience journey
• Passion for solving problems with a high degree of empathy for what those problems mean to the customer
• Strategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioning
• Time management, resource organization and priority establishment skills
• Ability to multi-task in a fast-paced environment
• Proficient in Microsoft Office, HubSpot, as well as collaboration and project management tools
• Must be a strong public speaker, comfortable in front of large, senior groups and a solid writer
• Ability to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisions
• In depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management

Qualifications Required:

• RN, BSN, NP or related degree and experience
• 3+ years of senior product marketing experience
• MBA is strongly preferred; Bachelor's degree in Business, Marketing or related field
• Experience in the healthcare technology industry is preferred

Min

USD $100,000.00/Yr.

Max

USD $130,000.00/Yr. Apply Now