Group Director, Insights (Qualitative) at Huge, Inc. in BROOKLYN, New York

Job Description:

Location: This position is remote within Canada.

About Strategy and Data.

The global Strategy and Data craft at Huge is a diverse, multidisciplinary team of 100+ strategists, analysts, data scientists, consultants, and product managers across the globe. The team works collaboratively with our Creative and Technology crafts to create and develop strategy that brings physical and digital experiences to life.

Every member of Strategy & Data at Huge shares a common approach-- were creative, non-linear thinkers who connect the dots between culture, business, and technology in new ways. We develop storytelling strategies that resonate with our clients and inspire action. Were systems thinkers with a keen ability to see the big picture and understand how the parts connect. Most importantly, were obsessed with delivering ambitious outcomes our clients seek in order to transform their business and achieve success.

The role.
Were seeking a Group Director of Insights who brings passion and dedication to qualitative research, and can level up the craft to ensure all of our work is underpinned by impactful and uncommon insights. At Huge, we believe in the value qualitative research brings to developing sound business and experience strategies and, ultimately, to finding the best solutions. Research is the linchpin to our success and is integrated into our discovery and design process. Our research team informs what people need and want from a brand experience or product.

What youll be doing.

• Building a set of repeatable, scalable qualitative research methods and practices that serve a diverse client base and wide range of budgets and timelines
• Conduct, moderate, and oversee qualitative research across various projects
• Collaborate with Designers and Strategists to set research goals and ensure quality research outputs and best-in-class designs
• Analyze qualitative research data and synthesize into actionable briefs
• Present qualitative research findings to internal team and/or clients
• Evangelize the value of research internally and to potential clients
• Develop and share archive of research methodologies and cross-project learning
• Partner with research teams on the client side
• Define, lead, and publish internal qualitative research projects that drive original thought leadership for the agency and elevates our reputation in the industry
• Interpret third party and industry research to distill and communicate relevant findings across the business
• Continually monitor industry trends and competitors, providing relevant insights to teams and clients.
• Work closely with the creative, strategy, and data teams to ensure insights are effectively integrated into our work.
• Develop and implement internal training to enhance the team's qualitative research skills and knowledge
• Foster a culture of data-driven decision making within the agency

What wed like to see.

• 10+ years of direct experience with qualitative research, ideally with a combination of agency, consulting, and in-house experience
• Passion for research and an entrepreneurial spirit; desire to grow and shape the research acumen of the entire strategy and data team
• Ability to execute and direct primary qualitative research, including using methodologies like co-creation, concept testing, ethnographic, depth interviews and other field research
• Keen familiarity with secondary research tools and a keen understanding of what tools and methodologies to use to achieve the best outcomes
• Demonstrated experience in using emerging technologies (i.e. Generative AI) in conducting research and user inquiry
• Published perspective and thought leadership around future trends and forces impacting brands, customers, experiences and design
• Ability to adjust research tasks based on timing (comfortable with agile methods and quick turnarounds)
• Strong storytelling and presentation skills
• Proven ability to multi-task between client and internal initiatives
• Expert interview and group moderation skills
• UX design experience and/or design thinking experience is a bonus
• Proactive, hands-on player coach who loves a challenge and is comfortable both making content and directing others

About Huge

Huge is a design and innovation company. We create products and experiences that grow the worlds most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand. Part of the Interpublic Group of companies, Huges nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? Youll find more information at www.hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if youre parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

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