POSITION SUMMARY: The Social Media & Marketing Manager supports the restaurant marketing needs of Dickie Brennan & Company. Responsibilities include graphic design, creating content, social media, web/online marketing, promotions, and events. The Social Media & Marketing Manager will be responsible for 8 dynamic restaurants (Palace Café, Dickie Brennan's Steakhouse, Bourbon House, Tableau, The Commissary Market + Kitchen, Acorn Café at the Louisiana Children's Museum, Pascal's Manale, and the Audubon Clubhouse) along with the Catering Division to achieve strategic sales, marketing and social media objectives of the restaurants as set by the Director of Sales & Marketing.
ESSENTIAL FUNCTIONS:
social media marketing campaigns and day-to-day activities
for creating regular, engaging content on all social media channels
and manage messaging (visual and written messaging) of this established brand
for monthly reporting on all social media channels
marketing knowledge including digital, social, SEM, SEO, direct mail, print, broadcast and CRM
and evolve company websites keeping in mind the latest tactics for SEO
with Google analytics and web analysis tools
with Facebook / Instagram analytics and advertising tools
& issue monthly HTML electronic newsletters to be sent to database of guests for each restaurant
collateral, including, but not limited to print ads, menu layout, digital ads, social media ads, signage
with food and restaurant photography
& maintain the existing archive of promotional images
new online content - Employee profiles, Vendor features, Video content
integrations with all internal platforms: Toast, OpenTable, TripleSeat, Bento Box, Wix, Go Daddy, Adentro, etc.
General Mangers/Operations Team with customer relationship/reputation management
RESPONSIBILITIES:
Social Media campaigns, with clear messages to the target accounts, markets, or segments
success of online campaigns through Google Analytics
the company's position in modern search media for relevant applications
projects and deadlines for assigned jobs as well as post analysis
the monitoring and coordination of all databases
and solicit new digital and social media channels and opportunities on behalf of Dickie Brennan & Company
current market conditions and competitor information to determine focus of sales and marketing efforts and meet changing market and competitive conditions
and maintain relationships with industry influencers, key strategic partners, and customer base
and grow relationships with guests through social media (Facebook, IG, e-newsletters, website, company blog, etc.)
trends in social media and stay up to date with overall social media platforms
a key role in the design, implementation and facilitation of the Social Media strategy and plans
professional and technical knowledge by attending education workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
related work and other duties that may be necessary in the normal course of business
with marketing events & special projects as directed (may be for other departments)
REQUIREMENTS:
degree (BA/BS) in Marketing, Business or related field
of two years of experience in the Restaurant or Hospitality Industry using social media in a marketing role or agency
written and verbal communication and presentation skills
to organize and convert key information into clear, concise, and informative written documents
organizational skills
management skills
proficiency in communication and information software
ability to integrate ideas
spirit and strong service / support capability
in working on multiple projects simultaneously
knowledge of Microsoft Office programs, and related computer programs.
food background and/or a passion for food and fine dining with a strong knowledge of the local market
the ability to anticipate and solve problems and issues
in-depth marketing, leadership, and financial principles
organizational, multi-tasking, time management, follow-up, and analytical skills with attention to detail and accuracy
knowledge of the daily operations of a professional office, and standard office equipment
to work in a team-oriented, fast-paced environment with a customer service orientation
efficiently with minimal supervision and complete required tasks within assigned timeframe
professional presence. Must present a well-groomed appearance
part of the hospitality industry, key team members such as the Marketing Manager should be available to work flexible hours to accomplish their mission and marketing activities. Must be able to work nights, weekends, and holidays when necessary
to own, reliable transportation is required
dexterity is essential. Must possess finger dexterity to use office equipment adeptly
be able to sit, stand and/or walk for extended periods of time. Frequent visits to the restaurant locations necessary
be able to maneuver in an office, through restaurants and at outside functions. Lifting and/or carrying of up to 25 pounds for files, supplies, and promotional materials on occasion.
General Comments:This description is intended to describe the essential job functions and their requirements. It is not an exhaustive list of all duties, responsibilities, and/or requirements of the position. Other functions may be assigned, and management retains the right to add to or revise this job description at any time, with or without prior notice.Employment is at will, and this job description does not imply an employment contract.
Dickie Brennan & Company is an Equal Opportunity Employer and Drug-Free Workplace. We participate in E-Verify, a federal program verifying each employee's right to work in the Unites States.