CPG Retail Media Sales Manager - Remote at United Natural Foods Inc in Providence, Rhode Island

Job Description:

PURPOSE:
The CPG Sales Manager Retail Media is responsible for developing the strategy and execution of digital media campaigns for CPGs, overseeing all consumer facing omnichannel media campaign sales and execution to ensure client satisfaction.

In addition, this role is responsible for driving sales and partnerships with consumer-packaged goods (CPG) companies, leveraging retail media platforms to maximize brand visibility and revenue opportunities.

This role will be a key connector between UNFI and its strategic partners in building and executing retail media network. This position is critical to ensuring internal alignment between Merchandising and the UNFI Media Network by representing the convergence of traditional Merchandising promotional planning with new digital advertising and marketing techniques.

ESSENTIAL FUNCTIONS:

Job Responsibilities

Develop & Lead Execution of Retail Media Network Strategic Plans

• Develops and execute internal strategic sales plans to drive revenue growth within the CPG sector, focusing on leveraging retail media channels
• Identifies new business opportunities within the CPG industry, prospecting, and qualifying leads to expand the client base
• Oversees and lead the media brief, media planning, execution, and reporting processes
• Leads cross-functional teams with business units to influence decisions that formulate the retail media channels that create organizational profits
• Tracks sales performance and KPIs, analyzing data to identify areas for improvement and optimize sales effectiveness, provides action plans and recommendation to mediate missed KPIs
• Prepare and deliver compelling sales presentations and proposals, effectively articulating the value proposition of our retail media solutions

Retail Media Network Expertise and Influence

• Builds and maintain strong relationships with key decision-makers at CPG companies, understanding their business objectives and providing tailored solutions to meet their needs
• Collaborate closely with Merchandising to ensure seamless execution of sales strategies and delivery of client campaigns

JOB REQUIREMENTS:

Education/ Certifications/or Equivalent combination of education training and experience:

• Bachelor's degree in Business Administration, Marketing, or related field

Experience:

• Minimum 7 years relevant experience required and must include experience in retail media network, CPG, and sales experience
• Experience in selling retail media campaigns. This includes experience in B2B sales, understanding the sales process, prospecting, lead generation, negotiation, and closing deals.
• Experience in relationship-building with clients, agencies, and internal stakeholders that leverage effective communication, collaboration, and customer service skills
• Experience is working in a matrixed environment

Knowledge/ Skills/ Abilities:

• Understanding of Retail Media and Digital Advertising: Familiarity with digital advertising platforms, technologies, and metrics. This includes knowledge of programmatic advertising, ad networks, ad exchanges, targeting options, and performance measurement tools.
• Industry Knowledge: An understanding of the retail industry, including trends, challenges, and opportunities, is important for effectively selling retail media campaigns. This includes knowledge of consumer behavior, market dynamics, and competitor landscape.
• Marketing and Advertising Skills: Knowledge of marketing principles, advertising strategies, and campaign management is valuable. This includes understanding branding, messaging, creative development, and campaign optimization.
• Data Analysis and Insights: Ability to analyze data and derive insights from campaign performance metrics is essential. This includes interpreting key performance indicators (KPIs), understanding audience segmentation, and using data to inform strategic decision-making.
• Creative Problem-Solving: Ability to think creatively and develop innovative solutions to meet client needs and objectives. This includes customizing campaigns, proposing new ideas, and addressing client challenges.
• Technical Proficiency: Proficiency in using digital advertising platforms, CRM systems, and other relevant tools and software is beneficial. This includes familiarity with Microsoft Office Suite, Google Analytics, ad serving platforms, and customer relationship management (CRM) software.
• Adaptability and Resilience: Ability to adapt to changing market conditions, client requirements, and industry trends. This includes resilience in the face of rejection or setbacks and a willingness to learn and evolve in a dynamic environment.
• Results Orientation: Strong drive and motivation to achieve sales targets and deliver results. This includes setting goals, tracking progress, and taking proactive steps to drive success.
• Excellent communication and presentation skills: Ability to effectively communicate complex concepts to both technical and non-technical stakeholders

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