Union is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results.
We're looking for a Programmatic Specialist with proven experience in digital marketing using paid media. Candidates should have managed service experience along with Campaign Manager 360 and Google Analytics. Candidates should have 5+ years of industry experience and at minimum 1 year of managed service experience. Candidates should be authorized to work in the U.S. at this time.
The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through various media channels spanning display, video, OTT and digital audio. This person will be responsible for owning and managing vendor relationships across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement. The ideal candidate would lead negotiations with vendors to achieve the best efficiencies based on budgetary goals. Your daily responsibilities will also include tracking and steering campaigns towards the client's KPIs whilst also providing insight into performance in the form of weekly status updates, monthly reporting and quarterly business reviews.
Requirements What we're looking for:
Keen understanding of how the digital medium is consumed by the general population
Up-to-date knowledge of current media trends
Excellent interpersonal and communication skills
Experience managing and executing high budget paid media digital campaigns across channels
Deep knowledge of analytics platforms
Self-motivated with the ability to juggle multiple projects
Ability to work effectively within a team to develop solutions that emerge from a strategic foundation
Meticulous attention to detail and overall product quality
Confidence in presenting work and ability to interact comfortably with the team and clients
Ability to conceive and develop solutions individually as well as in a collaborative environment
Commitment not to just fulfilling an assignment, but in adding value, pushing the boundaries and creating work that makes a difference
Team player (those great personality types that people love to work with)