As part of EF Educational Tours Marketing, the Associate Director of Marketing Performance Management is responsible for providing solutions and services that support marketing's ability to gain access to insights, analyze data, make predictions, and help optimize marketing programs. The ideal candidate has strong marketing acumen and excellent analytical, communication, reporting, presentation, and storytelling skills. To be successful in this role, you must have a passion for solving problems, performing spend optimization, and helping deliver insights and ideas that contribute to growth efforts. You're an excellent fit for this role if you're comfortable in your abilities to inform and influence stakeholders with data and insights to drive outcomes.
Your impact
Have the drive to discover and share areas of opportunity or focus through easily digestible and consumable presentations to leadership.
Collaborate with decision-makers to understand objectives and goals to provide scalable self-service reporting solutions where necessary.
Assist in enabling channel owners and their teams to align on measurement objectives, KPI's, and strategy for growth.
Ability to synthesize channel metric performance and projection forecasting.
Work closely with channel and metric owners to identify industry and internal benchmarks to ultimately help set goals to measure success and growth efforts.
Communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
Identify trends, projections, and forecasts to influence proactive data driven decision making.
Champion the initiative to build a wholistic picture of campaign performance using results from all integrated channels.
Establish ongoing communication streams across the department to collect contextual information and feedback as well as ensure transparency on performance.
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
Who you are
Bachelor's degree or relevant work experience
5+ years of Marketing Data Analytics experience
Strong Excel and Power Point skills a must
Digital Marketing experience a plus (i.e., Google Analytics, Google Tag Manager)
Experiential knowledge within direct marketing and digital channels (i.e., Direct Mail, Paid Digital, Email, Web)
Proven ability to extract and manipulate raw data to generate insightful information (i.e., Pivot tables, functions, formulas)
Ability to extract, transform and load data from SQL server & Snowflake environments.
Proficiency in developing dashboards within a data visualization tool (i.e., PowerBI, Tableau, Looker Studio, GA)
Excellent communication and presentation skills, both written and oral
Superior interpersonal skills a must
Desired Characteristics
Executive presence and comfort interacting with VP and Directors
Solid business acumen to understand marketing, sales, and finance objectives
Self-directed with positive attitude to continuously improve
Motivated to network both internally and externally
About EF Education First
At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at https://www.ef.com.