Planet Interactive is seeking a Business Development and Marketing Manager to join one of our legal services clients. Ideal candidate will have a detailed understanding of the privacy and cybersecurity space with experience in management.
Business Development and Marketing Manager Responsibilities:
Practice and Client Development
Consults with practice/industry leaders and other partners to develop and execute marketing and client development plans for the group and individual lawyers.
Attends and contributes to practice/industry group meetings and planning sessions.
Identifies and recommends business development opportunities and trends using data analytics, competitive intelligence, industry trends, market analyses, and similar resources.
Evaluates the development of business prospects and cross-marketing efforts and makes recommendations to practice/industry leaders.
Manages, develops, and refines the groups' business development "infrastructure" (e.g., written collateral, experience database/matter lists, contact lists, opportunity tracking, etc.), exercising an acute level of quality control to ensure that all marketing collateral, communications, matter lists, and other materials are consistent, error-free, and up to date; ensures processes are efficient and the best possible use is made of available technology and other resources.
Helps group leaders prepare and manage the group's BD budget; tracks and analyzes practice/industry initiatives, evaluating the ROI of activities to recommend and plan future efforts.
Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.
Facilitates the planning, implementation, and follow-up of new business or cross-marketing opportunities.
Proposals and Pitches
Serves as project manager and key contributor for RFPs, pitches, and other business development projects, both for primary groups and others, as needed.
Spearheads briefing discussions to propose and/or understand the opportunity.
Writes new business proposals and produces targeted, tailored responses to RFIs/RFPs.
Serves as advisor in preparing and rehearsing pitch teams.
Supports follow-up and debrief activities post-pitch and reports them back to Firm leaders.
Marketing and Profile-raising Activities
Leads preparation of submissions for practice/industry rankings, awards, surveys, league tables, and other recognitions for assigned groups.
Works with Regional BD and Marketing team members to plan client programs and company sponsored events.
Works with the Communications and PR team to identify thought leadership topics and company lawyers to engage in media commentary, article publication, podcasts, etc.
Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in relevant practice/industry platforms.
Employee Management
Participates in hiring, managing, and developing staff; oversees daily operations and monitors staff work product; manages professional development of staff, including establishing goals, coaching, and training; prepares annual performance appraisals and provides timely feedback on performance.
Delegates work efficiently and effectively to other team members.
Collaborates with other leaders and business professionals within and outside the Marketing Department on projects that cross practices, regions and/or functions.
Business Development and Marketing Manager Qualifications:
Required:
Solid understanding of the privacy and cybersecurity space
Previous management experience
A minimum of eight (8) years of professional marketing, business development, or other relevant experience.
A Bachelor's degree from an accredited college or university, preferably in marketing, communication, business/finance, or related field.
Excellent writing, proofreading, and critical thinking skills.
Demonstrated proficiency in Microsoft Office and Outlook.
Preferred:
Marketing, business development, strategic planning, sales, and/or other relevant experience in a law firm or other professional services organization.
Experience and knowledge of the business/legal landscape in assigned practice areas/industries.