The Marketing Manager - Paid Search plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape. This position carries the responsibility of meticulously managing paid search campaigns on a day-to-day basis, covering all aspects from campaign inception to optimization and comprehensive reporting. Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.
Responsibilities:
Campaign Strategy Execution:
Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.
Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.
Performing in-depth reviews and analysis of competitor websites to extract valuable insights that inform strategic decisions.
Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.
Periodically contributing to the development of strategies for potential new business opportunities.
Campaign Management and Reporting:
Directly managing daily campaign budgets and implementing optimizations across ad copy, landing pages, and keyword bids.
Monitoring, tracking, and evaluating campaign performance against client-specific Key Performance Indicators (KPIs) and established benchmarks.
Generating comprehensive reports enriched with insights derived from search engine data, conversion metrics, and on-site performance indicators.
Delivering insightful campaign presentations directly to clients.
Additional Responsibilities:
Overseeing the onboarding process for new Paid SEM Clients.
Executing PPC Campaign Setup procedures.
Conducting PPC Campaign Optimization activities.
Supervising multiple remarketing campaigns.
Collaborating closely with traditional and digital media planners and buyers to seamlessly integrate Paid Search into proposed media plans and strategies.
Leveraging digital marketing analytics across various platforms to guide marketing optimization decisions.
Engaging directly with clients to provide clarity on paid search performance.
Skills and Qualifications:
Proficiency in understanding diverse business requirements and effectively applying Paid SEM strategies to meet them, accommodating budgets of varying sizes.
Clear and concise communication skills to effectively convey campaign performance to clients with varying levels of expertise.
Exceptional multitasking abilities, with the capability to manage multiple tasks simultaneously at a high level.
Strong collaboration skills to coordinate with internal media managers for timely approvals, creative asset development, and accurate information trafficking.
Proficient utilization of Google Analytics to extract performance insights essential for campaign and broader digital marketing optimizations.
Professional Certification:
Google AdWords Certification
Experience:
Minimum of 5 years of hands-on experience in managing multiple PPC Campaigns concurrently across various industry verticals.