Job Overview: TheAccount Strategist rolewill independently create, plan, manage, and execute projects for assigned clients and company stakeholders. The Account Strategist is responsible for developing relationships with clients to acquire new business and network with existing customers to retain their business. The Account Strategist will work closely with the Digital Strategist and Sr. Brand Strategist to holistically oversee client Digital Marketing strategies. This is a client-facing role that makes decisions of significant authority under the direction of the Director of Client Services.
Probationary Period: Upon initial hire, the Account Manager is required to complete a probationary period that may last up to 6 months prior to capabilities like art approval, strategic direction etc being fully granted. This probationary time frame may be lengthened or shortened at the discretion of the Account Director.
Essential Expectations:
Maintain, and grow current client relationships. Obtain new clients and identify new markets and growth opportunities.
Develop client strategies for FPW clients in a manner that supports the client's needs, in line with the scope/budget of the proposal, FPW's standards, and best practices.
Utilize multiple digital marketing avenues including SEM, SEO, CTV, Programmatic, etc. in strategic marketing plans for clients.
Work closely with multidisciplinary project teams.
Meet with clients and internal stakeholders to explain campaign strategies and solutions.
Engage in client development best practices - including consistent, clear, and timely communication with clients, relationship building, and establishing this position as an expert and thought partner.
Independently determine and define project scope and objectives.
Prepare and present project proposals to clients and stakeholders.
Actively engage in sales activities put forth by the Leadership Team.
Establish project roadmaps and delegate tasks accordingly.
Collaborate with the Account Management team, internal creative teams, clients, and partners to complete projects on time, within budget, and in accordance with other project parameters.
Utilize existing and identify new software and tools to assist with the project management process.
Delegate work and assignments to team members according to Company Policy and ensure that projects are completed according to specifications.
Independently estimate the resources needed to accomplish objectives, both internal and external.
Independently prepare, implement, and manage campaign and project budgets.
Provide regular project updates to stakeholders about (not limited to) strategy, adjustments, risks, and progress.
Elevate issues to leadership in a timely manner.
Actively identify client revenue growth opportunities and independently pursue the proposal and pitching of said opportunities.
Navigate and respond to requests from various internal and external stakeholders, addressing questions and concerns as they arise.
Measure project performance to identify areas of risk and opportunities for improvement.
Contributes to creative direction and thought-leading exercises, conducting trend analysis and consumer behavior studies within the account management team.
Utilizes industry best practices, techniques, and standards throughout projects.
Independently develop and execute marketing plans.
Create and interpret a variety of reports including campaign metrics and analytics.
Conduct, organize and analyze market research to ensure a deep understanding of assigned client(s) industry opportunities and challenges.
Develop and maintain client and vendor relationships.
Obtain new clients and grow existing client accounts.
Other responsibilities as assigned.
Knowledge Expectations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Time Management Skills: utilize excellent time management and project management skills to consistently meet deadlines, prioritize tasks appropriately and to delegate when appropriate.
Problem solving skills: Must display the ability to effectively prioritize workload on multiple projects simultaneously and accept changes with short notice and tolerate frequent interruptions.
Critical thinking skills: must display strong critical thinking, organizational, and analytical capabilities when interacting with clients, managers, peers and stakeholders.
Communication skills: must be able to listen carefully in order to accurately gather facts and figures from clients, managers, peers and stakeholders. Must also be able to clearly articulate the results of your work and present their findings in written reports.
Attention to detail: must pay strong attention to detail in order to be able to keep information accurate and organized while utilizing skills and knowledge to quickly learn about the project or product being developed.
Business acumen: must understand the basic functions of a business in order to accurately analyze and interpret client requests.
Computer literacy: need to be able to use advanced accounting software and other computer-based tools to work effectively. Proficient with Microsoft Office, Adobe, and Google Suites or related software.
Leadership Expectations
This position will not have any direct reports.
Successfully maintain a high level of confidentiality at all times.
Contribute to the overall effectiveness of the team while also maintaining a "player-coach" role; act as a mentor to foster career growth in the Account Management Team.
Collaborate and communicate effectively with cross-departmental leadership to foster positive and productive internal relationships.
Supervision Responsibilities
None
Travel Expectations
Up to 45%, travel is required infrequently to travel to client work sites
Education and Experience Expectations:
At least three years of related marketing experience required, 5+ preferred.
Bachelor's degree in a related field, which may include Marketing, Business, Communications, or Public Relations, is preferred.
Digital Marketing Experience including: Google Ads, CTV, Programmatic Advertising, CRM, etc.
Physical Requirements:
Work to be conducted primarily in office and at a client location, however some work may be conducted remotely via technology. This position requires work during the regular work week. This position will require some lifting (up to 20 lbs.) and long hours at a computer using a keyboard and mouse in addition to prolonged periods of standing and/or walking. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The above noted position description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the employee a general sense of the responsibilities and expectations of his/her position. Duties, responsibilities, and activities may change at any time with or without notice. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.
Compensation: $60,000-$73,000, DOE
Benefits:
Health & Vision Insurance | Your health is important to us. We fully cover health & vision insurance for all full-time employees, with the option to add family members.
Paid Time Off | When you work so hard, you deserve a break! We offer Paid Time Off to all full-time employees.
401K | We offer our team members the opportunity to establish a 401K with matching.
Professional Development Opportunities | We value lifelong learning. We provide our employees with unlimited access to Udemy courses and weekly paid time to study what they want.
Growth Opportunities | We are a rapidly growing company and we like to promote from within. We're a great place to gain experience and develop new skills that will help you advance in your career!