Legendairy Milk is a company based in Austin, TX, dedicated to providing products and services related to birth, breastfeeding, and child-raising. Our mission is to support new and expectant parents and their babies throughout this exciting time.
We are seeking an experienced, results-driven Lifecycle and Customer Loyalty Marketing Manager responsible for driving the strategy and execution of our Lifecycle channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. The ideal candidate will have 5-7 years of relevant experience, with a strong background in lifecycle marketing, process design, analytics, and a passion for women's health. This role reports directly to the Director of Growth and will support all Omni-channel brand initiatives including DTC, Amazon, and Retail (Wal-Mart and Target).
Lifecycle Marketing Manager Key Responsibilities:
Own the execution of our email and SMS strategy, loyalty program, and subscription business.
Lifecycle Strategy: Develop/execute comprehensive lifecycle marketing strategies to drive customer acquisition, retention, and LTV, owning the lifecycle sales calendar, exceeding revenue, engagement, repurchase, subscription adoption & churn goals
Testing and Optimization: Implement A/B testing and experimentation to continuously improve the effectiveness of email and SMS campaigns
Segmentation and Personalization: Develop and refine customer segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different audience segments
Drive Email & SMS Innovation: Ensure marketing campaigns engage and convert target audiences, optimizing message content, timing, and segmentation to achieve high open and click-through rates
Analytics and KPIs: Utilize data-driven insights to continually refine and optimize lifecycle marketing campaigns, closely monitoring KPIs to ensure maximum impact and ROI
Reporting: Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learning and lend strategic expertise to significantly grow SMS channel revenue and other Lifecycle KPIs
Cross-Functional Collaboration: Collaborate closely with other departments such as creative, product development, content, and customer support to ensure a cohesive customer journey and consistent messaging
Compliance: Ensure all email and SMS marketing practices adhere to relevant regulations and best practices.
Technical Guidance: Provide and facilitate the resolution of CRM platform issues, expediting requests from across the organization
Uphold high standards for marketing, creative, and copy in all Lifecycle programs and maintain a relentless focus on creative testing (e.g., images, copy, CTAs) - establishing a feedback loop to optimize results with the creative team
Product Marketing Support Responsibilities:
Assist with the execution of marketing objectives, strategies, promotions, and annual plans for products and brands.
Support the Product Marketing Manager in managing the marketing launch calendar, budget, and forecasts.
Participate in ideation sessions and stage gates for new product development.
Collaborate with the Sales Team (Retail/Wholesale) to ensure that business objectives are met and that our strategies and programs are effectively implemented to increase distribution.
Create sales materials and consumer promotion/product launch materials.
Manage the development and implementation of the launch kit for all new product launches, working hand-in-hand with Marketing and Product Development teams.
Assist in monitoring performance measurements to ensure sales growth objectives are accomplished.
Requirements:
Must be Located in Austin, Texas.
Bachelor's degree in Marketing, Business, or a related field
5-7 years of experience in lifecycle marketing, with a proven track record of leading lifecycle departments in a B2C business (preferably in the wellness industry), encompassing strategy, messaging, segmentation, optimization, and A/B or multivariate testing
Proficiency in a contemporary CRM platform, demonstrated by a track record of successful multi-channel, multi-touch campaigns
A metrics-driven mindset, with the ability to frame project work within a business impact context and the skill to share this perspective across the team
MS Excel Expert - Experience in data analysis and manipulation using tools to derive meaningful insights
Exceptional oral and written communication skills, coupled with the ability to influence and collaborate effectively
A "no task too big or too small" mentality, reflecting your willingness to tackle any challenge with enthusiasm and determination
Innovative mindset with a passion for staying up-to-date with industry trends and emerging technologies
Detail-oriented, organized, and able to manage multiple projects simultaneously
Experience with e-commerce, marketing automation platforms, and project management tools: Shopify, Klaviyo, Smile, and other key tools.
Benefits
Competitive Salary $90,000-110,000 (based on experience)
Hybrid work environment (minimum 2 days in the office), but must be located in or around Austin, Texas.
Paid time off (PTO)
Paid annual company holidays
Medical, Dental, and Vision Insurance
100% Company paid Life Insurance and Short-Term Disability Coverage