Our client is seeking a data-driven Growth Marketing Manager to spearhead their demand generation efforts for inbound growth. If you are a dynamic marketer with a proven track record of running and optimizing organic and paid integrated marketing campaigns on social media platforms and possess hands-on experience with detailed setup and management of tracking, measurement, inbound journey, and dashboards within HubSpot, we invite you to apply for this exciting opportunity. Join us in shaping the future of our company through effective integrated marketing campaigns and engaging content development.
Responsibilities
Strategize and create integrated marketing campaigns that work; drive awareness in the market, build trust with our audience, and generate true demand amongst our ICP.
Manage the distribution of organic and paid content on all digital channels (LinkedIn, Meta, YouTube, SEO, email nurturing, etc).
Create the nuanced content required to succeed on each channel for each targetted audience (social media posts, blog posts, email campaigns, website content, etc).
Work closely with the different stakeholders on the Go-to-market team
Provide reports and insights to GTM stakeholders and recommend data-driven optimizations using HubSpot, Salesforce and others.
Skills & Responsibilities
3+ years of proven experience in leading integrated marketing campaigns, demand & lead generation functions, and marketing automation in B2B technology companies
Experience in content creation and distribution on various platforms (social media posts, blog posts, email campaigns, website content, etc).
Experience in quantifying, measuring, and analysing acquisition efforts and success and conducting A/B testing on various campaign elements to optimize performance.
Experience implementing and managing marketing automation tools to streamline lead nurturing, scoring, and qualification processes.
Confidence in leading customer-facing communications.
Hands-on experience with HubSpot, specifically in setting up and managing comprehensive tracking, measurement, lead journey, and dashboards within the platform (Strong analytical and strategic thinking skills).
Facilitate seamless lead handoff processes and collaborate with diverse stakeholders to develop strategies for maximizing lead conversion.
Strong preference for candidates with content creation and writing skills.