Nutrawise Health & Beauty, located in Irvine California, is a leading brand of health and wellness supplements including the award winning line of youtheory® products which are sold in over 50,000 retailers worldwide. With over 200 years of combined service in the natural foods and supplement industry, Nutrawise is committed to its mission of being a purpose built company that continually supports a wide range of charitable organizations both locally and globally.
About the Position
Reporting to the Integrated Marketing Manager, the Associate Shopper Marketing Manager (ASMM) is responsible for developing and executing shopper marketing campaigns that accelerated profitable revenue growth via omnichannel shopper programs for retailers, customers, and YouTheory. The ASMM will develop key strategies by account and be responsible for flawless execution. They will also work with our e-comm team to ensure that the digital shelves of our retailers are supported with best-in-class content to drive discovery and conversion. Campaign measurement will also be critical to the role to ensure profit and revenue growth on existing products and launch of innovation. The ideal candidate is well versed in both traditional and emerging tactics and has experience on product sold through Club, Food, Drug & Mass channels.
Specific Key Responsibilities & Duties
Develop a Shopper Marketing Strategy across key accounts for key items; Manage execution of programs and tactics
Align with internal stakeholders on objectives, KPIs, and benchmarks to drive and measure shopper marketing program performance. Monitor program performance on an ongoing basis to proactively identify optimizations and/or new opportunities.
Work with sales and brand teams to identify at-risk or over-performing SKUs and plan activations to maintain and grow shelf space by retailer and/or channel.
Evaluate and adjust execution and plans as needed to create a seamless experience for products digitally and in-store with retailers/accounts.
Work cross-functionally to develop any assets (merchandising, displays, content, product one-sheets, and any other in-store needs) as needed
Brief the creative studio team on the development of creative strategy, copy development and in-market execution and work with them to get to best-in-class creative
Collaborate with and support sales and brand on Costco, Walmart, Sam's, BJ's, and additional accounts or channels as needed.
Build a shopper toolkit for the Sales organization to utilize across accounts
Work with Sales Planning on semi-annual business planning process. Manage the team to deliver sell-in materials as needed to bring to life our key initiatives for the Sales Organization and their Customers
Interpret consumption data and make recommendations to increase consumer sales
Ensure compliance with all US Regulatory standards and Legal requirements across campaign materials
Additional projects as needed.
Knowledge, Skills & Abilities Requirements
College or University Business Degree, preferably in business or marketing
2-5 years of client-side or agency-side Shopper Marketing experience. Preferably within a consumer-packaged goods, beauty or VMS environment. Experience must be consumer-facing and specific to Food, Drug, Mass and Club Channels
Strong business acumen and track record of over-delivering results
Experience in developing breakthrough consumer connections and communications
Strong creative eye with experience evaluating and developing communication materials
Excellent time management/project management skills (ability to multitask and manage competing deadlines and multiple stakeholders demands). Ability to manage several marketing campaigns simultaneously and delivering reports on ROI
A team player who can inspire and lead a cross-functional team
Strong written and oral communication skills
Strong analytical skills and attention to detail.
Strong project management skills
Strong problem-solving skills
An entrepreneurial and creative spirit with the ability to deliver solutions if process is absent
A strong passion for improving the world's Health & Wellness
Willingness to roll up their sleeves and find scrappy, cost-effective solutions
Proficient with Microsoft Suite (Teams, Outlook, Word, PowerPoint, Excel)
Benefits
Competitive salary, including discretionary performance-bases bonuses.