*Must be able to work in the San Antonio, TX office*
Job Description:
The Marketing Manager will serve as an integral member in playing a key role in marketing at AHV Communities and in the growth of AHV Communities Master Planned Rental Communities of attached and detached single family homes and townhomes. The position will work closely with executive management, development, asset management and property management to develop, manage and execute marketing initiatives for lease-up and stabilized communities. This position will also help develop companywide marketing programs and policies. This is a great opportunity to work and grow in a fast growing and high paced environment.
Responsibilities:
Manage the marketing strategy and execution for lease ups and stabilized communities
Collaborate with internal team members to develop initial marketing deliverables for new lease-up communities
Coordinate with 3rd party vendors on print, collaterals, digital campaigns, renderings, photography, videography and signage
Coordinate with 3rd property management and vendors to implement marketing strategies and solutions
Develop and track marketing budgets for new and existing communities
Research and select appropriate marketing techniques based on resident profile and market conditions
Manage and oversee all property digital campaigns, including reviewing google analytics, PPC campaigns, optimizing SEO and ILS
Conduct periodic website, social and reputation audits and providing guidance to the teams
Review and manage online reviews related to brand, product and resident experience
Work with Asset Management on white label programs
Develop marketing guidelines for vendors and 3rd party management teams
Create and develop companywide marketing programs and policies to help enhance the brand
Collaborate with Public Relation teams on new announcements and strategic corporate initiatives
Oversee and manage corporate website
Oversee the overall corporate social media message and direction to promote AHV's vision, message and brand.
Research new products, programs and services
Maintain and develop a master library of all corporate and community assets (i.e., logos, imagery, floorplans)
Assist in creating agendas, attending meetings and running various marketing and advertising reports
Research new trends within the single family and multifamily industry and other competitive brands to increase knowledge of interior design, community trends, current technological advances, plans and products
Research and understand consumer profiles in targeted markets
Performs other related duties as assigned
Must be willing and able to travel
Requirements and Qualifications:
Minimum 3 years of marketing experience needed
Bachelor's Degree
Experience in single family and multifamily residential industries
Proficient in Microsoft Office, Adobe Creative Suite experience
Strong social media and internet aptitude
Strong understanding of marketing fundamentals
Strong knowledge and understanding of search engine marketing and optimization and Google Analytics
Ability to effectively communicate creative, innovative concepts and ideas with staff and management
Highly organized, extreme attention to detail while multi-tasking
Excellent communication skills
Strong space planning skills
Ability to plan, organize and prioritize multiple objectives simultaneously with various timelines
Must be a team player and be able to multi-task
Must be proactive and have a strong personal initiative and desire to succeed in an entrepreneurial environment
Must have strategic thought process with great attention to detail
Be able and willing to work in a fast-paced environment