Krimson Klover is looking for a Marketing Manager to lead its marketing team. The Marketing Manager will be responsible for developing and executing strategies to elevate brand and support revenue growth across all channels - including wholesale, International, and e-commerce, with a heavy focus on direct-to-consumer and digital marketing to drive overall brand awareness.
The ideal candidate is tech-savvy and a proven leader with the ability to develop strategies, manage projects, create processes, execute campaigns, and analyze and report results. The Marketing Manager will be accountable for the success of Krimson Klover's digital channels and marketing roadmap. The Marketing Manager will report to the CEO and frequently collaborate with the Director of Sales.
An integral part of our passionate and entrepreneurial team, the Marketing Manager will work side-by-side with key stakeholders to move the business forward. The ability to effectively communicate, continually collaborate, and remain flexible are the keys to success in this role. Demonstrated experience and results in direct-to-consumer e-commerce is required, experience within the specialty ski and outdoor industry and/or women's apparel is a plus.
Responsibilities • Develop and manage brand marketing strategy and budget that balances multiple channels, including wholesale, International, and D2C e-commerce • Ongoing analysis and evaluation of the effectiveness of digital advertising, social media, website sales, customer engagement methods, channel costs, and financial results • Provide high-level project management for company-wide brand projects, communicating timelines and progress to leadership and ensuring team members are working at a sustainable capacity/workload • Manage Freelancers/Contractors and Vendors for services including photography, web development, print collateral and fixture production, digital marketing, and other needs as required • Project management of seasonal and campaign photoshoots for product, studio, and lifestyle photography needs • Cultivate effective and transparent working relationships across the organization, ensuring open communication about project timelines, measurement of marketing performance, and financial investments • Interpersonal management and coaching to direct report team, working to provide opportunities for growth and ensure the team is working efficiently and collaboratively
Skills and Qualifications • Minimum 5+ years of successful leadership experience building a multi-channel brand - experience with apparel a strong plus • Proven track record of brand development including an emphasis on D2C e-commerce digital strategy experience • Demonstrated project management experience, building marketing processes, and managing as well as executing campaigns • Experience in recruiting and managing brand ambassadors, team athletes, and social media content contributors • Tech-savvy with experience in: Shopify, Google Analytics, Sprout Social, Amazon Seller Central, DropBox, Microsoft Office, and marketing platforms including Klaviyo, Loop, and others
This role is a full-time position based in Boulder, Colorado with hybrid work hours in Krimson Klover offices (this role is not remote). Relocation is not provided.
Salary range $85-95,000 annually based on experience.