Al Capone (a subsidiary of the BS-Group) is represented in the US market through ICC (Inter-Continental Cigar Corp.) and part of the global BS Tobacco Group with a presence in European, Asian, and North American markets. Over the past 20 years, ICC has developed the Al Capone brand to become the best selling Hand Rolled, Premium Cigarillo in the USA OTP (Other Tobacco Products) category. The product currently enjoys a loyal consumer base and distribution across major regional markets in specialty and mass market retail channels.
Purpose Statement:
The Events Marketing Manager is expected to develop and implement multi-channel marketing strategies and tactical plans focused on gaining and retaining new consumers for the brand. This role involves consumer engagement and event management, data-driven analysis, and offline ambassador/promoter programs, in a dynamic environment where innovation and experience are valued.
Primary function details:
Responsible for researching, contracting, and executing national and regional events (ie. Festivals, Bike Weeks, Car Racing, Recreational Events etc.)
Research and recommend events that are a fit for our brand locally and nationally.
Supervise execution of all approved consumer activation events and manage all aspects from set-up to tear down.
Execute event activations for Smiling consumers converting them into brand loyalists.
Provide critical thinking and creativity in the event activation plans for each territory based on goal KPIs and Hubs and Spokes.
Ensure initiative budget is leveraged effectively to achieve market objectives.
Manage order and delivery cycle for supplies needed for each event and by ambassadors to implement initiatives.
Collaborate with IT and digital team to implement tracking of KPI parameters approved by management.
Generate weekly, monthly, and quarterly reports, analyze results, and make recommendations to run activities more effectively and efficiently.
Specific Skill Requirements
The jobholder must have the following:
BA in business, marketing, or related field preferred.
Or 2+ years of work experience in Consumer Engagement roles and/or Event Management.
Ability to think creatively and provide data-driven recommendations.
Proven ability to collaborate with cross-functional teams to deliver solid business results.
Experience in managing external agencies.
Must be well-organized, detailed oriented and able to prioritize and execute multiple projects simultaneously.
Excellent oral and written, communication, analytical, creative and interpersonal skills.
Experience in managing assigned budgets and resources.
Required Behavioral Characteristics:
Demonstrating high consumer orientation
Be quality driven
KISS - Keep it simple and solid
Be honest and open
Show focus - We do it right or not at all
Very entrepreneurial / creative
Very strong communication skills
Strategic thinker and planner with strong attention to detail
Strong networker
Have a hands-on business mentality
Be flexible and adjust to changing environments
Ability to think differently and challenge the status quo with a disrupter mentality
Strive for defined objectives with perseverance
Most importantly, a sense of humor
Role requires up to 50% of traveling
Base Salary: $55,000 to $65,000
The base salary range above represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of ICC's total compensation package for employees. Other rewards include quarterly bonus. In addition, ICC provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
Equal Opportunity Statement
ICC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.