Are you ready to take the lead in shaping the future of retail experiences? Do you thrive in a fast-paced environment where creativity meets strategy? If so, we want YOU to be our next Marketing Manager at Broward Mall!
Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Plantation, FL, but our company operates nationally, particularly in large regional malls.
As the Marketing Manager, you will develop and implement marketing programs for Broward Mall that are based on the center's strategic goals. The three main focus areas are Marketing for Leasing, Marketing for Sales, and Marketing for Pre-Development.
To be successful, you should have:
Bachelor's degree in Marketing or related field and/or 3 - 5 years in professional experience, retail, and/or related shopping center experience
Knowledge of marketing fundamentals and research and reporting
Excellent with PC, Excel, MS Word, PowerPoint, Illustrator and/or Photoshop
Ability to quickly learn and use new systems
Strong organizational, time management, and delegation skills
Excellent interpersonal, verbal, and written communication skills
Social Media skills and experience posting for a company
Ability to deal with multiple tasks effectively and establish priorities
Strong attention to detail
Must have flexibility to work varied schedules, including weekends and evenings
Your responsibilities as the Marketing for Broward Mall will include:
Provide Superior Client Service
Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, laying the foundation for development, and thought leadership.
Ensure the properties' annual marketing plan is directed at achieving the owner's objectives, focused on leasing, sales, and revenue, utilizing the resources and tools available
Monitor, control, and adjust, as appropriate, marketing budget and goals to meet year-end projections
Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers and category trends
Marketing Strategy Implementation
Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand.
Develop a strategic public relations and media plan
Advertising and Sales Promotions
Strategically plans and executes center advertising and sales promotions
Executes media buys with various media outlets to determine placement and content
Executes reports/analytics for reviews of sales promotion programs
Performs market studies to understand retail sales performance by category as well as sales performance of competitive centers
Tenant and Community Relations
Develop and cultivate relationships with store managers to maximize foot traffic, sales, and exposure
Develop and implement opportunities for Tenant cross-promotions to improve sales
Develops and maintains relationships with community groups, civic leaders, nonprofit organizations, and local influencers
Communications
In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
Uses center's campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricade, static sticker in-center sign programs, LED board content, exterior static billboards
Frequently communicates with tenants
Builds, cultivates and maintains relationships with tenants
Develops Marketing AMR
Thought leadership, brand ambassador, and community liaison for the asset.
Strategically partner with local groups, hotels, offices, schools, nonprofit organizations, and local influencers to support the pre-development phase
Digital: Website / Social Media / E-Newsletters / Digital Assets/ SMS/ Text-To-Concierge
Leads the strategic vision of the center's website and designs same for optimization and friendly user interface - both customer and tenant
Monitors website usage & analytics every month
Implements all social media content that effectively promotes the center and its brand, retailers, and events - with a consistent voice and professional presentation consistent with a first-class shopping center
Shows growth across all platforms and reports accordingly
Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
Special Events
Plans and implements all center or city events that take place on the property
Serves as primary contact for all event operations
Researches and recommends appropriate events for center participation and sponsorship
Conducts a timely post-event and/or post-promotion meeting review of event/promotion to determine viability and changes/adjustments for the following year
Signage & Visual Merchandising
Manages center signage, visual merchandise displays, and vacant storefronts within budget guidelines
Creates holiday décor plan in conjunction with General Manager; partners with Engineering and Maintenance for center seasonal décor, creates a calendar of tasks, and monitors budgeted expenses
Recommends and researches additions to and changes in seasonal décor
Best-in-Class Benefits and Perks:
We value our employees' time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package, including:
Comprehensive health coverage: Medical, dental, and vision insurance provided
Robust retirement planning: 401(k) plan available with employer matching
Financial security: Life and disability insurance for added protection
Flexible financial options: Health savings and flexible spending accounts offered
Well-being and work-life balance: Paid time off and holidays
Plus, we work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.
Ready to take your career to the next level? Join us in making Broward Mall the go-to shopping, dining, and entertainment destination!
If you're passionate about creating memorable moments, optimizing efficiency, and thriving in a fast-paced, vibrant environment, this is the opportunity you've been waiting for!
Please reference "Marketing Manager - Broward Mall" in the subject line.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.