Marketing Manager at sbe Lifestyle Hospitality in Miami, Florida

Posted in Other 13 days ago.

Type: full-time





Job Description:

Job Title: Marketing Manager, sbe

Reports To: SVP of Brand Marketing

Location: Miami

Job Type: Full Time, In Office

sbe conceptualizes and develops innovative concepts that invite you to indulge in the extraordinary. As the global leader in "lifestyle hospitality," we redefine the hospitality experience through innovation and collaboration. We ELEVATE THE EXTRAORDINARY.

A pioneering icon in lifestyle hospitality, sbe has become an international brand. As a multiplatform hospitality and nightlife company, we create innovative concepts and award-winning experiences. As incubators and operators, we develop globally acclaimed culinary brands, critically acclaimed restaurants, lounges, and nightclubs. What unites them is a continued commitment to innovation, and service, delivering an unparalleled experience that exceeds the highest of expectations and sets new industry standards. sbe conceptualizes and develops innovative concepts that invite you to INDULGE IN THE EXTRAORDINARY.

ABOUT sbe Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately held, leading lifestyle hospitality company that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation. Over the last decade, sbe has mastered the art of creating desirable destinations; the lifestyle platform included over 100 hotels and 150 restaurants and lounges. In 2020, Sam Nazarian shifted his focus to the culinary and nightlife world by launching Disruptive Restaurant Group (DRG.) DRG incubates and operates globally renowned culinary brands including critically acclaimed restaurants, lounges and nightclubs. By partnering with an impressive roster of internationally renowned culinary talent, DRG concepts are committed to innovation and setting new industry standards. Restaurants and lounges include: Casa Dani, by three Michelin-starred Chef Dani Garcia; Citizens; Katsuya, by Chef Katsuya Uechi; Kumi; MXO by Wes Avila, Doheny Room; HYDE; LiFE; and S Bar. In 2023, sbe announced its foray back into hotels with PROJECT HQ Hotels & Residences, a smart lifestyle concept launched via a strategic alliance with Wyndham Hotels & Resorts. Sam Nazarian has consistently demonstrated his ability to anticipate and shape the future of hospitality and gastronomy. With his unwavering passion, entrepreneurial prowess, and a portfolio of iconic brands, Sam has cemented his position as a trailblazer in both the hospitality and culinary world for generations to come. To learn more, visit sbe.com.

ABOUT Everybody Eats Founded and led by visionary Sam Nazarian in 2024, Everybody Eats is a CPG and culinary brands company connecting new audiences through food brands in exclusive arrangements. Comprised of virtual culinary companies such as C3, Kitchen United and Nextbite, Everybody Eats aims to disrupt the trillion-dollar industry by bringing the best ideas and people together to build and scale their premium QSR and CPG brands through their various different platforms in order to connect with new audiences. Everybody Eats is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. Everybody Eats brands co-exist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through use of technology, AI,

use of retail space and the expansion into CPG, supermarkets, convenience, casual dining, education, hospitality, limited-service hotels all within the brand amplification platform. To learn more, visit EverybodyEatsbysbe.com.

The Marketing Manager will be responsible for leading the marketing responsibilities for Everybody Eats out of Miami and assisting in executing the day-to-day marketing responsibilities for all sbe hotels, restaurant and nightlife venues as needed. Tasks may include but are not limited to daily website updates, maintaining all online listings and content, daily content coordination and creation, creation, and management of online ticketing solutions, assisting with the dissemination of email marketing campaigns, photo and video shoots, event marketing and onsite support, advertising needs, and other activities for the marketing department.

Visit the websites of all of our platforms below:
  • sbe Restaurants & Nightlife: http://sbe.com
  • HQ Hotels: http://HQHotels.com
  • Everybody Eats: http://everybodyeatsbysbe.com

Essential Position Functions:
  • Campaign Coordination: Assist in the coordination and execution of marketing campaigns across various channels, including digital, social media, email, and print.
  • Content Development: Collaborate with the marketing team to create compelling content for marketing materials, including website copy, blog posts, social media content, and email newsletters.
  • Photography and Videography: Ability to create content organically using an iPhone or professional camera on an occasion. Assist with coordinating photography and videography shoots within established budgets and brand guidelines.
  • Social Media Management: Manage and maintain social media profiles and presence, including posting updates, engaging with followers, and monitoring analytics.
  • Influencers: Research and identify potential influencers aligned with our brand values and target audience. Develop and maintain relationships with influencers, negotiating partnerships and contracts as needed.
  • Market Research: Conduct market research to identify trends, opportunities, and competitive insights to inform marketing strategies and campaigns.
  • Analytics and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the marketing team.
  • Collaboration: Work closely with cross-functional teams, including events and operations to identify opportunities to support the venues and drive revenue as business continues to evolve
  • Administrative Support: Provide administrative support to the marketing team, including managing calendars, scheduling meetings, and organizing marketing material. • PR: Proactively identify 'PR worthy' opportunities, events, collaborations, and programming to generate positive coverage in high-quality, top tier media outlets across trade, news, trade, fashion, travel, and additional relevant categories
  • Website Management: Help ensure the website always reflects current information and promotions; manually make content updates on the venues' website on CMS, including SEO optimized content.
  • Brand Management: Assist with brand management of venues, and to ensure that all materials reflect the approved brand guidelines across all brand touchpoints - digitally and in-venue.
  • Venue Programming: Assist with coming up with creative initiatives for each venue and support in all marketing assets to properly execute. Attend events as needed at restaurants and nightlife venues to provide marketing support, on weekends as needed.
  • SEO: Knowledge of SEO, keyword research and Google Analytics

What We're Looking For:
  • Bachelor's degree in marketing, Communications, or related field.
  • 4-5 years of experience in marketing, advertising, or a related role.
  • Strong written and verbal communication skills.
  • Experience with social media management tools and analytics platforms.
  • Highly organized with excellent attention to detail.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Creative thinker with a passion for marketing and brand storytelling
  • Has experience curating lifestyle culture and community.
  • Keen eye for aesthetics and strong understanding of lifestyle trends
  • Passionate about art, design, fashion, music, and entertainment - strong understanding of what's 'new and next.'
  • Experience or knowledge of working with third party agencies - Advertising, PR, Digital Content, Printing & Production
  • Must have knowledge of computers and document management software, including but not limited to Microsoft Office, Adobe Creative Suite, Website CMS Management, social media tools, and more.
  • Possess a gracious, friendly, and fun demeanor.
  • A polished and composed presenter, someone that would be eager and prepared to present their plans to the team.
  • Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
  • Exceptional verbal and written communication skills
  • Maintain positive and productive working relationships with other employees and departments.
  • Ability to work independently and to partner with others to promote an environment of teamwork.
  • Function as an ambassador of the company and always maintain a professional appearance.

What's In It for You:
  • Lots of opportunity to progress and grow within the sbe family.
  • Great healthcare, competitive salary, and some nice extra perks across the sbe family of brands!
  • Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work.
  • The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture.

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