Strand Marketing is a boutique digital marketing consultancy focusing on strategic client services, and performance-based affiliate media buying. Strand formed five years ago, and our company has achieved incredible success. We work with large multi-million dollar Fortune 500 brands, and up-and-coming start-up companies. Our expertise in media strategy, marketing operations, and the consumer journey has positioned us uniquely to provide significant growth and value to our clients. We are continuing to grow at a rapid pace and are seeking a Head of Media Strategy to help support our diverse and growing client roster.
The Role
Dedicated to upholding our high standards, we are looking for a Head of Media Strategy with a passion for digital marketing, data-driven optimization and cross-functional collaboration in a fast-paced environment.
As the Head of Media Strategy, you will play a pivotal role in shaping and executing comprehensive media strategies for our clients. You will be responsible for overseeing the planning, development, and execution of integrated media campaigns across various digital platforms. The Head of Media Strategy will own Strand's media strategy and vision across our client roster. You will be prioritizing business development proposals while working with our internal team to identify the right publisher mix. This role will own media planning and forecasting.
Responsibilities:
Develop and lead the overall media strategy for clients, aligning with their business goals and marketing objectives
Act as an expert advisor for affiliate and partner program strategies by continually evolving Strand's approach to best practices, staying on top of emerging trends and representing strategic perspectives to clients and the industry
Develop strategic partnerships with affiliate and publisher networks
Oversee the end-to-end execution of media campaigns, ensuring seamless integration across multiple channels
Own sizing and forecasting with new brands
Identify growth opportunities with existing clients
Partner effectively to bring channel capabilities and best practices to life as part of a broader integrated offering
Own team level oversight of financials, operations, and technology
Lead forward-thinking strategies in partnership with your team, identifying testing or roadmap opportunities to advance client program sophistication and impact
Serve as a strategic voice in business development and pitch scenarios, demonstrating expertise and thought leadership to win new business
Collaborate effectively with senior client leaders on program strategy, identifying new ways to drive client business results
Partner internally with technical teams to develop or influence products (measurement or operational) for the affiliate channel
Lead the team toward scaled operations, anticipating proactive needs for a growing team
The right candidate will:
Have 10+ years of experience leading media strategy
Be an industry expert and thought leader, you are comfortable speaking on panels at conferences
Be focused on industry trends, you can "see around the corner" and proactively identify new ways to grow media business
Have enterprise experience preferably direct to consumer with strong digital agency experience and/or or digital lead on the client-side
Have deep media experience, has built long lasting and meaningful relationships within our industry
Effectively grow client relationship and establish trust and credibility
Influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact
Be a curious, driven, natural leader
Have the ability to move quickly while maintaining an extremely high quality of work and accuracy
Provide subject matter expertise at team, department, and cross-functional meetings
Be a proactive, clear communicator, with strong writing skills, and comfortable with tough discussions, while being respectful and solutions-oriented
Hybrid: This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday-Thursday each week.
Your Benefits:
Competitive Pay
401K with 4% company match
Comprehensive medical, dental & vision package
WFH Mondays and WFH + Half Day Fridays all year
Monthly cell phone and lifestyle reimbursement
Monthly happy hours, team building events, and volunteer opportunities
Fun, energizing and fast-paced work environment
Job Type: Full-time
Pay: $175,000.00 - $225,000.00 per year
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Experience level:
10 years
11+ years
8 years
9 years
Schedule:
8 hour shift
Monday to Friday
Experience:
Affiliate marketing: 5 years (Required)
Customer relationship management: 5 years (Required)
Work Location: In person
How to Apply:
Apply for this opportunity through this Indeed link: https://www.indeed.com/job/head-media-strategy-92a99bd1c8dae209 or contact us directly at careers@strandmc.com. We're eager to hear from you!