The Marketing Manager is responsible for the planning, governance, and oversight of the successful delivery of the product(s). Although knowledge of the business is important, there is more stress on their marketing management skills. The program manager must have practical experience of having been a project manager for large and complex initiatives. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.
Responsibilities • Drive the product roadmap working closely with the CEO, President, and SVP of Sales and Marketing. • Possess and utilize prior broad experience across market, development, manufacturing, regulatory, etc. • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments. • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. • Identify and engage in product line or portfolio expansion through identifying product acquisition opportunities or IP licensing. • Demonstrated experience successfully partnering with executives in evaluating and engaging with potential acquisition and IP licensing targets.
Education Requirements • Bachelor's Degree in Marketing, Business Management or related field. • Master's in related field preferred.
Experience • A minimum of 5 years Management experience at a sizeable medical device company in a product leadership role combined with additional early-stage company experience. • Successful track record of driving a product roadmap and strategy including the identification of potential product line or portfolio expansion through acquisition or IP licensing. • Lateral flow experience preferred. • Demonstrated experience successfully partnering with executives in evaluating and engaging with potential acquisition and IP licensing targets. • PE experience a plus.
Key Behaviors/Competencies • Strong leadership, communication, project management, multitasking, and decision-making skills. • Goal oriented, entrepreneurial spirit with a passion for growing the business. • An analytical thinker who can operate and thrive in an unprecedented, constantly changing fast-paced environment.