We are seeking a dynamic and results-oriented Account-Based Marketing (ABM) Manager. As an ABM Manager, you will play a pivotal role in developing and executing targeted marketing strategies to engage key accounts, drive revenue growth, and strengthen customer relationships. The ideal candidate possesses a strategic mindset, a deep understanding of B2B marketing, and a proven track record of implementing successful ABM campaigns.
Requirements:
4+ years' B2B marketing experience
2+ years' experience working in an account-based marketing role.
Experience developing and executing strategies around high-value target accounts and coordinating marketing plans with sales teams.
Great communication; written and verbal.
Top Responsibilities:
Develop and execute ABM strategies aligned with the companies objectives.
Identify high-value target accounts and create personalized marketing plans for each account.
Track KPI's such as account engagement, conversation rates and pipeline growth to assess the impact of ABM efforts.
Building account playbooks and putting them into motion, coordinating with Marketing, Sales and Alliance teams.
Working with content team, on personalizing nurture email plays.
Collaborate with the Field, Paid Media and BD teams to execute integrated account plays and campaigns.