In a world increasingly focused on how humans can responsibly live within our environment, OTT HydroMet is on the frontlines, creating the critical water and weather solutions that ensure a safer future for us all. By partnering with our customers around the world, we help detect floods, make solar power more efficient, protect the environment, and ultimately save lives.
Our collaborative, diverse team is made up of engineers and scientists, marketers and researchers; people who've been in the industry for decades or have just arrived with fresh ideas. We're driven by a love of problem-solving and inventive thinking, and by the unique impact our customers make on people's everyday lives. Bringing our global team together within our renowned brands affords us unsurpassed strength and expertise in meteorology and hydrology-and gives you the chance to build a meaningful career.
OTT HydroMet is proud to be one of Veralto's Water Quality companies. Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment.
If you thrive in making a positive impact on the world in a high-expectations environment where challenging the status quo and driving continuous improvement is the way of life - then we are the company for you. We are seeking a Vertical Marketing Manager (m/f/d). This role can be based in one of our production sites in Loveland, Colorado or Fellbach, Germany.
About the Role:
The Vertical Marketing Manager (VMM) is a key strategic position within the Marketing team. The VMM drives growth by leading the assigned vertical strategic plan for the respective markets. This includes identification of market drivers and opportunities, plus understanding OTT HydroMet's solutions, and developing and executing strategies to drive growth in existing and adjacent markets. The VMM works closely with Senior Leadership to set long-term corporate strategies. The VMM also works across the organization on campaign development and implementation to drive revenue, expand our market share, and enhance brand leadership. This role will ensure alignment with the rest of the Hydro+Met team, the broader Marketing team, Sales, Service, R&D, and Operations. A successful VMM is customer focused, strategic, action oriented, agile, and leads by influence to identify and implement growth initiatives.
This position may also assume responsibility for cross-functional, company-wide and/or Marketing-wide initiatives as required to support organizational priorities.
Key Responsibilities:
Responsible for global sales growth within the respective market segment
Continuously follow industry trends, understand market drivers to identify opportunities and threats, and convert this knowledge into insights, strategy, and actions
Develop market expertise, including segment size, growth, trends, competitive dynamics, and insightful segmentation.
Lead segmentation of the Hydrology and Meteorology market, including customer persona-development.
Contribute to the development of the annual Strategic Plan
Lead a cross-functional team to create and execute an annual Commercial Plan with specific tactics to deliver annual growth objectives, while demonstrating the agility and acumen to quickly change direction if necessary to address new opportunities or threats.
Develop campaign plans to deliver the revenue and gross margin targets of the portfolio and strategic priorities. Guide development of global content to support the Hydrology and Meteorology campaigns.
Collaborate with Sales, Service, and Marketing leaders to implement growth strategies and adapt when needed.
Drive cross-functional alignment with the rest of Marketing team, Sales, and Service
Bring customer-centricity to all commercial activities by gathering VOC to be the internal expert on Hydrology and Meteorology customer needs and pain points.
Champion customer buying journey learnings to inform product, service, and solution positioning.
Responsible for aligning go-to-market strategies for new products across sales, service, and product management.
Understand and leverage the relevant Veralto Enterprise System (VES) tools, including: Problem Solving, Daily Management, Launch Excellence, Customer Segmentation, VOC
Qualifications:
Bachelor's degree required; MBA or other Marketing advanced degree desired
5+ years of relevant experience in commercial strategy, product management, product innovation, and product commercialization
Demonstrated ability to work effectively in a global environment with people from different countries and cultures, education, work backgrounds, and working styles
Must have high level of strategic agility, excellent decision-making and problem-solving skills, and demonstrated abilities to drive results
Able to travel up to 25% of the time
Fluent in English
It would be a plus if you also possess previous experience in:
Working in high impact, matrixed and innovative company cultures
Managing significant change/project initiatives including change management experience
What makes this opportunity great? Let us tell you...
You help to enable decisions that protect lives and the environment!
You work in a collaborative culture that values a diverse set of backgrounds and perspectives while emphasizing teamwork and a good sense of partnership
Our team of associates is passionate about achieving great results for our customers
Ability to fully use your breadth and depth of experience, no pigeonhole here!
The salary range for this role is $105,000.00 - $150,000.00. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
You can apply for this role through the Careers Page at https://jobs.veralto.com/global/en (or through the Workday "Find Jobs" function if you are a current employee)
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.