Execute the social strategy of CELSIUS's marketing campaigns on a variety of platforms with Snapchat as the main platform of responsibility. Ensure all campaigns are on budget and relevant KPI's are achieved or exceeded. Stay up to date on new features, trends, and functionality improvements to enhance CELSIUS brand profile presence on the platform.
Work directly with the Senior Manager, Marketing Media, to ensure expectations are set prior to campaign execution and deliver accurate mid-flight reporting when necessary.
Willingness to learn and utilize paid media management platforms as needed to further leverage.
CELSIUS Brand via paid media and organic strategies. Research and identify new platforms, better strategies, and new opportunities to further increase awareness and competitiveness of the CELSIUS Brand via paid & organic social media, and/or other digital paid media platforms.
Keen analytical, problem solving, and troubleshooting abilities. Ability to pivot quickly in a fast-paced environment with ever-changing priorities.
This is an in office, full time position at the CELSIUS HQ in Boca Raton, Florida.
Responsibilities: • Work directly with Senior Manager, Marketing Media, to execute full funnel paid social media campaign strategies • Execute paid social campaigns across necessary platforms to reach targeted audiences • Perform A/B testing on ad creative components & optimize based on performance • Stay up to date on new features, trends, and functionality improvements on all social media and digital paid media platforms • Enhance CELSIUS Public Profile Brand presence on designated platform • Assist social and influencer teams with paid social campaign support when needed • Manage day-to-day aspects of paid social campaigns (budgets, pacing, targeting adjustments,
etc.) • Troubleshoot campaign setup errors and ad rejections to ensure campaigns launch and run as
Needed • Discover and management of new opportunities and talent on platform • Assist social media team with execution of platform strategies (Meta, Snapchat, and TikTok) • Execute Accurate and Unified Performance Reporting Solutions for All Paid Media Platforms. • Generate Campaign Recaps, Insights, Analytics and Reporting (Analyze Campaigns, Optimize, Advise and Brief Outcomes to Leadership and Cross Functional Teams).
Education/Experience Required:
Marketing/ Media Educational background
1-2 years of paid social experience (Snapchat, TikTok, Meta, etc.)
Snapchat Ads Manager
Full understanding of all aspects and functions snapchat has to offer.
Organized, hands on, and efficient.
Experience driving revenue on ecommerce campaigns!