As the Content Marketing Manager, you will play a key role within Pistola Denim's marketing organization. You will be responsible for defining and executing our social media strategy on our leading platforms and helping to identify new opportunities. The ideal candidate will possess both right and left brain. You can track key metrics and possess a keen sense of visual storytelling and a creative point of view. We can't wait to meet you.
Responsibilities
Ideate and execute an innovative and brand-aligned social content strategy across multi-platforms (IG, TikTok, Pinterest).
Create and execute a timely and impactful social media content calendar that incorporates highlights from merchandising, key product launches, PR moments, marketing events, and other monetizable brand moments.
Concept, develop, and execute content inclusive of art direction and graphic design for paid and organic social media channels, inclusive of Instagram grid posts, IG stories, Reels, TikTok, and Pinterest, among others.
Pitch and execute innovative social-first concepts to amplify business goals and initiatives.
Translates campaign themes into compelling social channel-specific content.
Stay abreast of the social media landscape (TikTok, Instagram, Pinterest, influencers and creators, etc.) and infuse trends into brand-relevant design executions.
Think strategically to translate data and insights into creative, social-first content that delivers results.
Manage performance analytics and reporting focused on audience demographics, engagement metrics, social media campaigns, online reviews/feedback, and overall social growth strategy.
Qualifications
Experience with video content creation, digital animation, and digital storytelling.
5+ years in relevant social and creative experience, retail or luxury background preferred.
Ability to multi-task with a keen eye for detail.
Strong verbal, written, and organizational skills.
Passion for pop culture, trends in social media, understanding of the changing landscape, and performance drivers.