Education/Experience Required: 5+ years of work experience within eCommerce, project/program management, and/or marketing is preferred
Job Description :
The Omnichannel Site Marketing Project Manager - Sitewide is responsible for partnering with both the Omnichannel marketing and merchandising groups to drive continuous customer engagement and increase conversion rate and revenue.
They will be a liaison between the groups but take on a leadership role to establish and/or streamline processes.
As the Omnichannel Project Manager, they will help manage the entire life of each initiative or project, from conception to live online delivery as well as making sure there is cross departmental partnership and alignment for global campaigns.
This position requires strong leadership, project management capabilities, effective communication and collaboration skills, and the ability to provide insight around potential risks and opportunities, initiate resolutions, and deliver results.
This manager role will support a team of individuals that are committed to initiatives and goals drive by the leader.
Responsibilities :
Partner with Omnichannel Merchandising and Marketing to implement enterprise initiatives that drive customer engagement and conversion
Build and manage an Omnichannel Sitewide Marketing Calendar to align priorities, track history and headwinds, and set goals. Calendar to include Homepage Priorities and Key Promotions, Content, Online Only Events, Testing, Store Hours, P1 Alerts, Weather Issues, and External events that will have an impact on the retail landscape, to track changes, history, stakeholder priorities and enable clear visibility across functional teams
Serves as the lead liaison for Merchandising and Marketing, Omnichannel Site Operations, Omnichannel Web Design, and Omnichannel Merchandising & Marketing to implement enterprise-level projects and initiatives that drive customer engagement & conversion.
Lead collaboration & proofing of Homepage, Emails, and Page Banners; Develop processes for planning, organization, and communication.
Partner with Omnichannel Analytics Team to develop performance recaps and address opportunities to improve engagement & conversion
Lead and establish campaign briefs for cross-departmental use for global campaigns & initiatives
Establish and improve Omnichannel Site Operations & Web Design processes.
Facilitate and streamline processes and communication with cross-functional business leaders
Independently ensure the successful implementation of projects including managing timelines, communications, quality, issues, risks, critical paths, and resource constraints
Partner with marketing to activate enterprise marketing plans as well as develop Omnichannel supportive campaigns
Partner with the merchant team, marketing, and web and site operations team to activate all significant product launches with the necessary supporting marketing and web-specific activities to compete on a premium level
Partner with Product Management as a key stakeholder to influence capability and enhancement roadmap
Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel
Duties may change; team members may be required to perform other duties as assigned
Skills & Qualifications :
Education:
Bachelor's degree in Business, Marketing, or relevant field of study is preferred
Work Experiences:
5+ years of work experience within eCommerce, project/program management, and/or marketing is preferred
Skills:
Demonstrated experience creating, project managing, and implementing online marketing strategies for a multi-channel retailer.
Proven history of managing traffic, conversion, and revenue targets.
Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
Analytical, with strong problem-solving abilities and creative resolution skills
Ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations.
Leads by example and models a passion for the business as well as demonstrates a proactive and solution-orientated style
Core project management skills with the ability to multitask and manage multiple or large projects in a cross-functional environment.
Ability to develop effective relationships and partnerships with internal/external business partners at all levels of the organization
Strong project management skills with the ability to multi-task and prioritize objective
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high-volume, fast-paced environment
Know how to execute; ability to stay focused and motivate others to execute as efficiently as possible
Have a background in many fields and can relate cross-functionally between design, merchandising, and marketing
Experience Scrum Master
Agile Process + Experience with Agile Tools (Jira, Kanban, etc)
For more information or to view other opportunities, visit us at www.paladininc.com.