AZDS Interactive Group is the world's leading digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients - from Montage Hotels & Resorts to The Ritz London to Aspen Skiing Company to 500+ other luxury properties across 6 continents - but also on our forward-looking, entrepreneurial culture & atmosphere.
We are seeking a dynamic Web Analytics Manager to join our team and contribute to producing reporting and business recommendations for our clients, oversee reporting and analysis of e-commerce, digital marketing and guest behavioral data, and synthesize into actionable insights.
ROLE REQUIREMENTS:
The AZDS Web Analytics Manager will contribute to these specific key areas:
Digital Analytics - lead agency's overall digital analytics implementation, ensuring consistent tracking of key metrics across all current and future clients and platforms.
Consultation - directly partner with clients in the troubleshooting, management, and upgrading of tracking capabilities, including third-party tags, Google Analytics 4, and other tracking initiatives.
Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.
Product Management - work closely with development teams to develop new AZDS data products within a modern data stack, increasing industry insights, benchmarking, and partnership.
Troubleshooting - lead the diagnosis and recommend corrective actions related to website tracking issues, both through Google Tag Manager and direct integrations.
Experimentation Program - develop and own the entire program covering efforts to hypothesize, design, and learn from A/B and MVT tests, to showcase the value of our booking engines to current and potential clients.
KEY EXPERIENCE REQUIREMENTS:
4+ years of analytics and/or digital tagging experience
Advanced experience leading the implementation and management of tracking and reporting tools within Google Tag Manager, Google Analytics, and Google Data Studio (required)
Experience developing, managing, and improving analytics within platforms such as Snowflake and Tableau (required)
Experience using a testing platform such as Google Optimize, Split, Adobe Target, or similar (preferred)
Familiarity with GDPR, data regulations, and cookie compliance tools such as OneTrust (preferred)
Clear articulation of data-informed insights & recommendations, keeping customer and business outcomes front of mind
Sharp attention to detail and a drive for practical perfection
Emphasize a proactive approach to problem-solving, developing hypotheses and actionable insights from data sets related to eCommerce
Excellent interpersonal communication skills
Hospitality, travel and/or digital marketing agency experience a plus
KEY LEADERSHIP QUALITIES: • Strong ability to balance multiple campaigns and objectives and adapt to changing circumstances. • A passion for learning and self-motivation • Excellent communication skills • Resilience and composure in high-pressure situations with tight deadlines.
COMPENSATION AND BENEFITS: • Competitive salary based on experience • Hybrid work opportunity with 50% of work days able to be worked remotely • 401(k) - 4% employer match (without vesting schedule and no compensation maximum) • Health insurance (company pays 100% of monthly employee premium) • Dental insurance (company pays 100% of monthly employee premium) • Vision insurance (company pays 100% of monthly employee premium) • Life insurance (company pays 100% of monthly employee premium) • Generous paid time off policy • Paid time off for all major holidays, as well as the week between Christmas and New Year's Eve
The estimated salary range for this role is $70-90k, depending on experience.