Summary/Objective: As the Senior Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to promote our catering services, enhance brand visibility, and drive revenue growth.
Essential Functions
Develop and implement comprehensive marketing strategies to promote our catering services, targeting both corporate and private clientele.
Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, email marketing, print, and events.
Manage the company's online presence, including website content, SEO optimization, and social media platforms, to increase brand awareness and engagement.
Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, and use insights to inform marketing strategies.
Collaborate with the sales team to develop sales collateral, presentations, and promotional materials to support business development efforts.
Build and maintain relationships with key stakeholders, industry partners, vendors, and media contacts to enhance brand visibility and generate opportunities for partnerships and collaborations.
Analyze marketing performance metrics and KPIs to track campaign effectiveness, ROI, and customer acquisition cost, and use data-driven insights to optimize future marketing efforts.
Stay updated on industry trends, emerging technologies, and best marketing and catering services practices, and provide recommendations for continuous improvement.
Manage the marketing budget, allocate resources effectively, and ensure expenditures are within approved budgets.
Social Media Management
Develop and execute a comprehensive social media strategy across various platforms, including Instagram, Facebook, Tik Tok and LinkedIn.
Create engaging content calendars tailored to each platform, incorporating a mix of curated content, original posts, user-generated content, and promotional materials.
Monitor social media channels for trends, conversations, and opportunities to engage with our audience, responding to comments, messages, and inquiries promptly and professionally.
Implement social media advertising campaigns to reach target demographics, increase brand awareness, and drive traffic to our website and catering services.
Analyze social media metrics and insights to measure performance, identify trends, and adjust strategies to optimize engagement, reach, and conversion rates.
Stay abreast of emerging social media trends, platform updates, and best practices, and incorporate new features and technologies to enhance our social media presence.
Content Creation
Develop a content strategy for blog posts, articles, and other written materials to showcase our expertise in catering, culinary trends, event planning tips, and related topics.
Research and write compelling and informative blog posts that resonate with our target audience, incorporating relevant keywords for SEO optimization and driving organic traffic to our website.
Craft engaging copy for marketing materials, including website content, email campaigns, print collateral, and promotional materials, maintaining brand voice and tone consistency across all channels.
Collaborate with internal stakeholders, subject matter experts, and external partners to gather information and insights for content creation, ensuring accuracy, relevance, and authenticity.
Photography and Videography
Plan and execute photoshoots to capture high-quality images of our culinary creations, event setups, and behind-the-scenes moments, showcasing the artistry and craftsmanship of our catering services.
Coordinate with chefs, event planners, and venue partners to stage photoshoots in various settings, ensuring optimal lighting, composition, and visual appeal.
Produce professional-grade videos highlighting our catering services, including event recaps, chef interviews, client testimonials, and promotional videos for social media, website, and other marketing channels.
Edit photos and videos using industry-standard software tools to enhance visual aesthetics, storytelling, and brand identity, incorporating music, graphics, and effects as needed to create engaging and immersive content.
Qualifications
Bachelor's degree in marketing, business administration, or a related field; MBA preferred.
Must have a Love for all things relating to food, beverage, and events
Proven experience (5 years) in a senior marketing role, preferably in the hospitality or catering industry.
Strong understanding of marketing principles, strategies, and techniques, with a demonstrated track record of developing and executing successful marketing campaigns.
Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, social media management tools, and analytics platforms.
Excellent communication skills, both written and verbal, with the ability to effectively convey ideas and information to diverse audiences.
Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions to optimize marketing performance.
Strong leadership skills, fostering a collaborative and inclusive work environment.
Creative thinker with a passion for innovation and continuous improvement, able to generate new ideas and approaches to drive business growth.
Highly organized with excellent project management skills, able to manage multiple priorities and deadlines effectively.
Flexible and adaptable, able to thrive in a fast-paced, dynamic environment and navigate ambiguity with resilience and resourcefulness.
Reports to
Founders of Schaffer & Vice President
Work Environment • This job operates in a professional hybrid environment.
This role routinely uses standard equipment such as computers, phones, photocopiers, and printers. • This position requires the ability to occasionally lift office products and supplies, up to 20 pounds. • Position Type/Expected Hours of Work • This position requires 40-50 hours. • Travel • Travel may be required as needed.