Location: Atlanta-Hybrid (1 day a week in Midtown office)
Reports to: VP of Marketing
Korn Ferry is working with a leading B2B marketing and PR firm who helps B2B companies optimize lead generation through best-in-class marketing strategies, media coverage, and sales development outreach to deliver inbound conversions and measurable ROI.
Ideal candidates have current or prior management experience, firsthand experience in RevOps, Account Based Marketing (ABM), Lead Generation and Client Services as well as a strong ability to oversee marketing, account management and client relationships. Experience at a high-growth B2B SaaS and/or agency setting is a plus.
Primary responsibilities include:
Team Leadership: Manage and coach a team of 3-5 B2B growth marketers who are responsible for delivering qualified leads to clients via omni-channel campaigns. Setting the strategy and overseeing the execution of demand generation tactics including content syndication, email, paid and organic social, and marketing operations/analytics across the company.
Reporting & Analytics: Oversee refinement of marketing attribution models, and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust to maximize client ROI.
Marketing Systems: Drive Marketing Operations via in-depth HubSpot integrations, as well as new marketing technologies that will improve our marketing reach and efficiency.
Client Management: Serve as the Executive Sponsor overseeing account profitability and key deliverables at every stage of the customer journey. Supporting new business pitches, on-boarding, client retention and growth opportunities.
Org Planning & Development: Collaborate with the Executive team to manage team P&L via effective forecasting, staff planning, training, performance management and development.
What we're looking for:
8+ Years B2B marketing experience with foundation in ABM methodology.
Proven leadership within a B2B marketing agency, along with practiced experience consulting on effective RevOps strategy and tactics.
Proven ability and willingness to execute all levels of marketing activities
Strong executive presence and communications skills to support both internal teams and C-suite client relationships.
In-depth experience with Marketing Automation and ABM tools is required. Experience in the supply chain industry is a bonus but not required.
Ability to thrive in ambiguity combined with big-picture thinking and exceptional problem-solving skills. We are in high-growth and require someone who can build along the way.
Client offers competitive compensation, commensurate with experience as well as outstanding benefits to show them how much they appreciate their employees' contributions. Client provides subsidized medical insurance for all employees, dental, vision, and 401K with a 3% company contribution.