Genetec is a market leader and innovative technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. We are looking for a Manager, North America Channel Marketing to join our regional marketing team. Reporting to the Director of Marketing, North America, you and your team will be responsible for managing all elements of the North American channel marketing function. You will also play a key role in helping strategic channel partners plan and implement amazing marketing campaigns to drive mutual brand awareness and demand.
What your day will look like:
Provide team leadership and management for Sr. Channel Marketing Coordinator and Marketing Assistant
Support and planning for channel partner marketing programs including cooperative (co-op) marketing, annual certificates and awards, partner webinars and events
Oversee all channel and consultant partner communications
Ensure relevant and engaging content is populated within the Genetec Portal and drive portal adoption with the channel partner community
Adopt a proactive approach to channel marketing through development of relationships with strategic partner account contacts; work together to build customized co-marketing campaigns that drive brand awareness and measurable demand
Liaise with sales teams to plan and implement field-based marketing programs for strategic partner accounts
Work with internal events and sales teams on agenda and content strategy for annual large-scale Genetec Elevate Channel Partner Conference
Liaise with Channel Enablement and Educational Services teams to ensure messaging alignment, promotion and utilization of the Genetec University training offerings
Ensure Genetec partner content is created with a channel partner point of view, targeted specifically for our partner audience, and cadence of communications is on point
Align channel partner communications with end customer marketing and broad-based brand strategies to ensure consistent messaging across audiences
Establish close business partnerships with Corporate Marketing counterparts, Genetec Channel Account Executives, Enablement and Sales Leadership teams
Measure and report on co-op fund usage, budgets and monthly KPIs with your team
Manage and adhere to North American channel marketing budget
More about you:
7+ years B2B and/or channel/partner marketing, field marketing experience preferred
You know and love channel partners, understand how to strategize with them and write/distribute content that resonates with this critical target group
Knowledge of how to blend and implement both traditional and digital marketing tactics
You are comfortable with providing both leadership to your team of two, and with hands on planning and execution of marketing tactics and campaigns
Excel at building relationships both internally and externally
Exceptional customer-facing communication skills
True passion for partner marketing, branding and lead generation. You enjoy creating marketing programs that drive measurable business results
Experience managing a budget, tracking against KPIs and reporting on ROI of marketing efforts
Knowledge of marketing automation and CRM tools
This job is open to anyone in the USA
Great if you have:
Bachelor's degree in marketing, business or similar
Physical Security industry background
Experience working in both corporate and regional/field-based marketing teams
Experience with a channel sales model
Let's talk perks!
Attractive compensation package with 401K match
Training Tuition Reimbursement Program
Work-life balance with a flexible working schedule
Ability to be based 100% remotely, while also part of a driven and enthusiastic regional marketing team
Still not sure if you check every box, but think it's worth a shot? We love that enthusiasm!
Thank you for your application, but please note that only qualified candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.