Reporting directly to Behr's President, the Senior Vice President of Product Marketing is responsible for leading the new and existing product strategy to deliver on both Behr's strategic and financial goals. This includes developing and commercializing new products along with constantly improving existing products to maintain Behr's ranking as an Industry Leader in Innovation and the most Trusted Coatings Brand in the US and Canada. Working with Product Marketing, Brand Marketing and R&D this individual is responsible for determining research methodology for developing insights, generating a robust product pipeline, and preparing and delivering presentations for prospective customers. This role leads and influences at the strategic, operational, and tactical levels of the business to ensure our corporate objectives are met. This role requires the strategic vision to develop the appropriate products, services, and/or solutions and implements the product road map that aligns with our core retail customer as well as professional contractors and DIY'ers.. Responsibilities also include supporting a collaborative environment to develop talent, continuous improvement, innovative product development, and enhanced strategic partnerships with internal and external stakeholders.
Key Responsibilities
Responsible for development, communication and execution of effective product and marketing strategies that align with Long Range Plans (LRP), Annual Operating Plans (AOP) and Strategic Deployment Plans (SDP).
Analyze and manage products against defined metrics, goals and objectives. Use established data methods to evaluate business health with the objective to attain optimal growth & sustainment; tracks progress against targets to improve (TTI) activities for annual SDP. Redirect team to close gaps utilizing continuous improvement processes.
Actively participate, lead, advise, or serve on committees, meetings, and cross functional teams (i.e., R&D, marketing, finance, continuous improvement events, operations, policy making, competitive information, customer activities, service gaps, professional organizations, and consumer groups).
Facilitate meetings and workshops and deliver effective presentations at an executive level. Effectively communicate verbally and in writing to all levels of the organization.
Lead, monitor, guide, and coach people leaders/team to achieve business targets, implement change, products/marketing (strategic and tactical) and build sustainable customer relationships.
Develop and cultivate strategic relationships with our customer.
Continuously develop knowledge and skills to uphold and articulate the organizational strategy and principles of our company.
Convey the Company's quality vision to team members and customers and support their participation in the Company's quality improvement effort.
Essential Qualifications:
Bachelor's degree from an accredited institution; MBA or other advanced degree preferred
Minimum of 15 years of successful broad marketing experience with at least 10 years of Product Marketing leadership experience in the paint/coatings industry, home improvement industry or consumer packaged goods.
Experience in marketing consumer products from business case to market launch utilizing stage gate processes.
Understanding of the Stage Gate New Product Development Process.
Experience with various methods of research to gain consumer insights.
Marketing experience within a consumer-oriented industry preferred.
Strong presentation skills.
Ability to lead teams.
Skills, Knowledge, and Abilities:
Broad knowledge of retail industry, sales, marketing, merchandising, distribution, and customer supply chain knowledge and practices.
Experience in color design, paint formulation, marketing, customer display and merchandising within the industry.
Broad knowledge of the coatings industry, company product lines, competitive features, and coatings applications knowledge.
Ability to create and develop innovative marketing programs which directly support the achievement sales and profitability goals. Ability to plan, organize and implement complex initiatives.
Ability to deal with ambiguity, manage diversity and drive for results.
Must have strategic agility, organizational ability, and successful track record for building effective teams.
Thinks operationally and strategically, analyzes issues, uses sound judgment, generates new ideas/goes beyond the status quo.
Influence and motivate others, coach, and develop, foster teamwork, steps forward to address difficult issues, provides clear direction, and champions change.
Effective communication, selling and relationship skills with internal and external customers at all levels.
Must have analytical, planning and decision-making skills; and demonstrated ability to use sales data for business decisions.
Demonstrated fiscal responsibility and business ethics.
Broad marketing experience.
Other Requirements
Travel up to 10% to include overnight travel required.
Paint Company is an Equal Opportunity Employer with culture that supports our commitment to diversity, equity and inclusion.