This person will be a key player in our marketing team, creating demand for Healthcare IT SaaS in the dental domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue growth and pipeline. The Specialist will work closely with the Digital Marketing Manager to ensure seamless integration of digital strategies with broader marketing initiatives.
Key Responsibilities
Campaign Strategy Development and Execution: Develop and execute a comprehensive demand generation strategy that aligns with the company's goals in the dental SaaS healthcare sector. This includes identifying target audiences, setting clear objectives, and defining key performance indicators in close collaboration with the Global Marketing Director.
Channel Management: Oversee and optimize a variety of marketing channels including email, social media, webinars, events, and content marketing to generate leads and drive conversions. Collaborate with the digital marketing manager on SEO/SEM and web strategy optimization.
Content and Campaign Creation: Collaborate with content creators to develop compelling marketing materials tailored to the dental healthcare industry. Execute and manage marketing campaigns from conception to analysis.
Data Analysis and Reporting: Utilize analytics tools to track campaign performance and provide insights for continuous improvement. Regularly report on the effectiveness of demand generation strategies to stakeholders.
Collaboration and Coordination: Work closely with the Digital Marketing Manager to ensure a cohesive marketing approach. Consult with sales operations team to align marketing and sales objectives and to optimize lead conversion processes.
Market Research: Conduct thorough market research to understand the dental healthcare landscape, staying ahead of industry trends and competitor strategies.
Required skills:
Educational Background: Bachelor's in Marketing, Business Administration, or a related field.
Industry Experience: Proven experience in demand generation, preferably in the healthcare sector with a focus on dental products. Experience in a SaaS environment is highly desirable.
Technical Skills: Proficiency in marketing automation tools (Marketo, HubSpot), CRM software (Salesforce), and analytics platforms (Google Analytics). Knowledge of SEO/SEM and digital advertising.
Analytical Ability: Strong analytical skills to interpret data and make data-driven decisions.
Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders.
Innovative Thinking: Ability to think creatively and develop innovative strategies to target the dental healthcare market.
Project Management: Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
Working Conditions:
Fully remote position in a fast-paced, dynamic environment requiring adaptability and flexibility.
Collaboration with cross-functional teams within the organization.
Opportunities for professional growth and development in the healthcare technology sector.