This position is responsible for marketing Georgia Highway Contractors Association initiatives, managing workforce development efforts of the Association, and assisting with school recruiting efforts in and around the state of Georgia. The ideal candidate must be comfortable working in a construction environment and be able to effectively connect and communicate with members, teachers and students.
Responsibilities
Industry marketing; including school recruiting, workforce development, social media management, and search engine optimization (SEO).
Manage the Fast Lane to Jobs workforce development campaign, including: Social Media & Georgia Road Jobs Website, Digital Marketing, SEO
Serve as a liaison between schools and industry partners.
Serve as Program Manager for an industry supported CTAE Pathway across the state of Georgia. Responsible for the strategic growth of the program.
Attend career fairs to promote career opportunities within the highway construction industry.
Coordinate with other industry groups on workforce development.
Regularly speak/present in front of large groups.
Some overnight travel required.
Key Qualifications
Must enjoy and be comfortable speaking in public.
Ability to travel on a regular cadence.
Strong computer skills and understanding of all Microsoft Office products.
Understanding of Canva, Adobe Illustrator, and Adobe Premiere Pro video editing.
Excellent written and verbal communication skills.
Highly organized, motivated, task oriented and ability to manage multiple priorities.
A bachelor's degree in business or marketing from a regionally accredited college or University preferred, but not required.
Familiarity with highway construction or civil construction a plus.
Passion for working with and developing student's and young individuals with interest in road and bridge construction.
Strong knowledge of social media platforms, marketing and SEO.
What GHCA Offers You
A culture that values opportunity for growth and development.
Highly competitive Salary, including paid vacations.
Health Insurance, dental, vision, and disability benefits programs.