We're Out&Back - the world's first truly managed marketplace for outdoor gear. We make buying and selling new and used gear incredibly simple. We're reinventing the way online marketplaces work - bringing the best of ecommerce, marketplaces, search, price comparison, data and traditional retail together into one user-friendly package so our customers can find, buy and sell their outdoor gear like never before.
We're venture funded, including by some of the largest players in the outdoor industry, and we're growing
quickly.
Who we're looking for:
We're on a fast-paced trajectory and experiencing rapid growth, yet we've only scratched the surface of our full potential. We are seeking an executive-level leader who possesses both strategic leadership skills and hands-on tactical expertise in marketing, customer experience and growth-hacking.
As the Head of Growth, your role will be pivotal in introducing Out&Back to millions of people, both buyers and sellers alike. You'll spearhead our marketing strategies, oversee customer experience and test exploratory channels, all while optimizing a marketing budget in alignment with company objectives. You will manage a team, agency and marketing budget. Preferably you have previous startup experience with a track record of driving repeatable and scalable outcomes leading to massive growth in your previous roles.
This role is based in Denver, CO and reports directly to the CEO.
The ideal candidate:
Has high energy and an infectious, outgoing personality
Is skilled in both marketing strategy and tactical execution with no task is too big or small
Enjoys delving into data to unearth crucial insights
Has a knack for crafting compelling narratives that foster emotional connections with customers
Thrives in new environments and can adapt quickly in any situation
Extremely organized and detail oriented
A great listener; has strong communication skills and is empathetic
Has worked in an early-stage startup and loves the highs and lows that come with it
Has a passion for the outdoors/outdoor industry
Wants to make the world a better, more sustainable place
Job responsibilities:
Build and manage a comprehensive growth marketing plan to achieve company revenue goals
Lead, develop and inspire a small, yet mighty team of growth marketers and agency partners
Analyze and optimize our current acquisition and retention strategies while testing new ones
Research competitors and talk to our customers to help inform your strategy
Own our customer acquisition and retention channels and content including but not limited to paid ads, display ads, email marketing, SEO, affiliate & influencer marketing, CTV and events
Work closely with engineering and operations to identify, test and roll out CX improvements
Accelerate the customer journey to the 'AHA' moment, minimize churn, and increase LTV
Work across stakeholders to make sure plans and projects are communicated effectively
Use data and analytics tools to measure and improve CAC, MRR, LTV and GM
Work cross-functionally to establish and enforce company customer service policies
Ensure compliance with company policies across web practices, user privacy policies, and relevant rules and regulations governing our business operations
Job qualifications:
Leadership experience in a growth marketing role
Direct leadership experience with a venture-backed, early-stage startup (Series A or earlier)
BA/BS in marketing or related field
Minimum 12 years of relevant experience building, leading and scaling marketing strategies; extensive digital marketing experience is required
Project management skills, detail oriented and well organized
Advanced user of analytics and visualization tools - i.e. Google Analytics, Google Tag Manager, Looker Studio, Mixpanel, MS Excel, etc.
Familiar with Shopify
Excellent communicator who can connect effectively with cross-functional teams
Experience managing a budget
Extra credit:
Previous professional experience in a product management role
Proficiency in SQL and knowledge of SQL reporting tools and visualization platforms
Familiar with Adobe Creative Cloud Suite and/or other design-based programs
What you can expect working at Out&Back:
You'd be joining a startup: A true startup environment with all the energy and chaos that comes with it.
You'd be joining the outdoor industry: We love the outdoors, outdoor gear and getting outside and our small team's culture embodies that ethos.
Location: We're split between remote and Denver CO based employees where most folks work.
A place where your voice is valued and matters. We're a small, yet mighty team that works hard, plays hard and moves fast therefore everyone has a seat at the table and delivers monumental value to Out&Back.
Competitive benefits: health, dental and vision insurance; 401k