Our National Law Firm client is looking for a Marketing Manager to join their team and spearhead our marketing efforts. The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to enhance the firm's brand awareness, attract new clients, and maintain strong relationships with existing clients. This role requires a creative and strategic thinker with excellent communication skills and a strong understanding of both traditional and digital marketing techniques.
Key Responsibilities:
Develop and implement comprehensive marketing strategies to promote the firm's services and increase market visibility.
Collaborate with partners and attorneys to identify key practice areas and target audiences, and tailor marketing initiatives accordingly.
Create compelling content for various marketing channels, including website, social media, email campaigns, newsletters, and advertising materials.
Manage the firm's online presence, including website content management, SEO optimization, and social media engagement.
Plan and execute events, webinars, seminars, and conferences to showcase the firm's expertise and engage with clients and prospects.
Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and initiatives, and make data-driven recommendations for improvement.
Cultivate relationships with media outlets, industry influencers, and strategic partners to generate positive publicity and enhance the firm's reputation.
Stay informed about industry trends, competitor activities, and emerging marketing technologies to maintain the firm's competitive edge.
Collaborate with internal teams, including attorneys, business development, and administrative staff, to ensure alignment of marketing efforts with overall business goals.
Manage marketing budget effectively and allocate resources efficiently to maximize ROI.
Minimum of 5 years of experience in marketing, preferably in the LEGAL or professional services industry.
Proven track record of developing and implementing successful marketing strategies and campaigns.
Strong written and verbal communication skills, with the ability to create engaging content for various audiences and channels.
In-depth knowledge of digital marketing tactics, including SEO, SEM, social media marketing, email marketing, and content marketing.
Proficiency in marketing analytics and reporting tools to track performance metrics and evaluate campaign effectiveness.
Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.