Product Marketing Engineer at Baltimore Aircoil Company in Jessup, Maryland

Job Description:

POSITION PURPOSE

The Product Marketing Engineer is responsible for supporting BAC’s product growth in North America. They will be product experts and represent the sales and marketing team on cross-functional new product development teams. They will be responsible for new product and enhancement launch activities. They will develop content that strengthens BAC’s position in the industry, and they will create and present technical training and industry presentations. They will have a thorough understanding of BAC’s core markets, product performance, and competitive market data to influence product strategies.

PRINCIPAL ACCOUNTABILITIES

• Develop regional product requirements with Global Marketing team, and represent North America region on cross-functional new product development teams


• Create product launch plans and lead cross-functional launch activities for North America


• Identify product needs related to performance, codes and standards, and competition


• Perform market research, and guide all business functions through sales and market data


• Develop business cases and set orders targets for new products with the sales team


• Recommend and support development of technical literature and digital sales tools


• Assist with market segmentation and product positioning


• Create and maintain product pricing, and report changes in market pricing levels


• Deliver persuasive presentations to BAC executives, sales representatives, customers, and industry groups


• Improve market position by representing BAC within industry organizations


• Partner with Sales and Product Applications teams to strengthen product expertise of sales representatives and customers

The Product Marketing Engineer will report to the Manager of Product Marketing - North America. This role is responsible for working with BAC employees at all levels of the organizations, sales representatives, consultants, contractors, and end users. The assigned location for this position is Jessup, Maryland and there will be some travel to jobsites, sales representative and customer offices, and tradeshows.

KNOWLEDGE & SKILLS

• Bachelor of Science degree in Engineering, Business or Marketing with the appropriate level of experience and engineering coursework; MBA is a plus


• At least 5 years of relevant work experience, preferably in HVAC or industrial equipment markets


• Excellent oral and written communication skills, and strong leadership and interpersonal skills


• Demonstrated previous experience with new product launches


• Product management experience


• Strong business acumen with experience in analyzing financial and sales data


• Skilled in product management with experience in pricing analysis, payback analysis, and product positioning


• Strong project management experience with proven ability to manage multiple projects simultaneously


• Skilled in market research and communicating market needs and trends to influence business strategies and new product development


• Proficient with Microsoft 365, including Excel and PowerPoint

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and walk up to 20% of the time. Working conditions include those of a normal office environment, as well as the standard hazards associated with construction sites. This position requires occasional lifting of up to 30 lbs and travel up to 15% of the time.