Social Media Manager at Tyson Foods, Inc. in Springdale, Arkansas

Job Description:

Job Details:



What does a Social Media Manager do?


You are in charge of representing Tyson Foodservice across social channels as the sole voice of the brand. You respond to comments, compile campaigns and create content. You provide the foodservice organization with the guidance needed to enhance our online presence; improve website traffic and optimize awareness and brand engagement. You will grow our business through social networks such as Facebook, Instagram, LinkedIn and Twitter and leverage social listening to capture brand sentiment, customer attitude & usage and inform product innovation.



Responsibilities

• Manage and help to create marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from audiences, stakeholders and customers)
  
  


• Cultivating and engaging an online community, fostering positive relationships with followers, and implementing strategies to enhance brand presence and customer satisfaction across various social media platforms.
  
  


• Build and nurture social media platform-specific communities and audiences
  
  


• Support SEO strategies by understanding keyword priorities and how they integrate into content marketing plans
  
  


• Support marketing automation strategies by understanding top of funnel engagement tactics that feed nurture marketing programs
  
  


• Assist in link building campaigns in coordination with Tyson Foodservice SEO and marketing automation goals
  
  


• Provide analysis and recommendations as the program evolves and can be reviewed
  
  


• Research and administer social media tools on a daily basis in support of Tyson Foodservice social media strategy
  
  


• Monitor and evaluate social media results on a daily basis in coordination with goals and benchmarks
  
  


• Communication to team and management on project development, timelines, and results
  
  


• Work closely with the other team members to meet marketing and digital goals
  
  


• Keep pace with social media and internet marketing industry trends and developments
  
  

Requirements

• BA/BS degree in Marketing/relevant field or 4 years of relevant experience accepted in substitution of degree.
  
  


• 2+ years of B2B social media experience with track record of increasing responsibility prefered.
  
  


• Social Media Strategist using social media for brand awareness and impressions
  
  


• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  
  


• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (Sprinklr, Sprout, etc)
  
  


• Experience with website and social analytics using variety of tools including Google or Adobe analytics, and native social analytics platforms (Facebook Business and Analytics Manager, LinkedIn Campaign Manager, etc)
  
  


• Experience working with CMS and building/administering content in CMS environments
  
  


• Understanding of SEO and web traffic metrics
  
  


• Experience with doing audience and buyer persona research
  
  


• Good understanding of social media KPIs
  
  


• Excellent multitasking skills
  
  


• Critical thinker and problem-solving skills
  
  


• Team player
  
  


• Good time-management skills
  
  


• Great interpersonal, presentation and communication skills
  
  

Relocation Assistance Eligible:

No



Work Shift:



1ST SHIFT (United States of America)


Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.


Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.


We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.



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