The Advertising & Marketing Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities: • Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets. • Lead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor. • Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals. • Act as a catalyst for digital optimization and loyalty. • Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action. • Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly. • Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses. • Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies. • Drive brand awareness and engagement through strategic marketing methods. • Manage and optimize website content and user experience to drive traffic, engagement, and conversions. • Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising. • Define and detect key performance indicators (KPIs) to track improvement and growth. • Lead SEO initiatives to improve organic search rankings and increase website visibility. • Manage and nurture relationships with external agencies, partners, and vendors. • Monitor and manage the company's online reputation and respond to customer feedback effectively. • Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities. • Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development. • Travel as needed
Knowledge, Skills, and Abilities: • Excellent analytical skills • Excellent communication and interpersonal skills • Critical thinking and problem-solving skills • Excellent leadership and managerial skills • Highly motivated individual with digital marketing skills • Strategic marketing mindset with the ability to promote growth and success through advertising • Keep self-informed of new procedures and operating policies within the company • Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation • Creative mindset with the ability to stay up to date on marketing trends • Demonstrate flexible and efficient time management skills • Ability to work independently and prioritize tasks based on importance level • Customarily exercise discretion and independent judgment • Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions • Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously
EDUCATION AND REQUIREMENTS
Preferred: • Bachelor's or Associate degree in Marketing, Business, or a related field • Microsoft Office skills • Proven track record of driving successful online campaigns • Previous experience in a similar role related to marketing, preferably advertising • Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing • Strong understanding of digital marketing and advertising concepts, tools, and platforms • Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)
PHYSICAL REQUIREMENTS • Prolonged periods sitting/standing at a desk and working on a computer • Must be able to lift up to 15 pounds at times
Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.