One of Wripple's clients, a global airlines company, is looking for a Marketing Analytics Specialist to help analyze performance reports and survey results to deliver data-driven content optimization to ensure our pre-flight communications stay relevant and address customer feedback. The contractor will work with the Analytics team to implement a regular and comprehensive reporting cadence. The ideal candidate will be relationship-oriented and a skilled "dot connector," collaborating with various teams and departments to drive client's Trip Comms integrated and forward vision approach.
As part of the Relationship Marketing team, the contractor will collaborate and build relationships with stakeholders and support the development and implementation of a customer-first communications approach. Additionally, the role will manage tracking and reporting of progress and will coordinate closely with the rest of Trip Comms team members for a successful and accurate deployment of customer communications. Preparation of status updates and presentations will also be required.
This is a 40 hours/week contract position for one year. This resource must be located in the ATLANTA Metro area and open to hybrid onsite (2-3 days/week).
Responsibilities:
Collaborate with internal teams to implement and monitor survey data channels
Support updates to our communications based on performance analytics and customer feedback and make recommendations for improving our processes
Develop an action plan based on competitive travel reports
Pull monthly campaign reports
Coordinate projects conducted through research partners, including troubleshooting problems and managing timelines
Lead implementation of monthly content refresh for two designated core communications
Support implementation of updates to non-core communications
Work with Campaign Delivery team to implement projects via Workfront tool
Collaborate alongside agencies and strategic partners as needed
Qualifications:
Minimum 5 years of experience working in marketing, business or similar field
Strong organizational, project management, and personal management skills
Knowledge of process improvement methodologies, preferred
Exceptional attention to detail required
Proficient in Word, Excel and PowerPoint
Ability to manage and/or collaborate with internal and external cross-functional groups to drive consensus
Ability to balance multiple responsibilities and adapt to changing priorities in a fast-paced environment
Excellent time management, organizational, storytelling and interpersonal skills
Embrace diverse people, thinking, and styles
ABOUT WRIPPLE:
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work. • Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do • Take control of how you want to work through Wripple's Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change • Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you'll be invited to interview and if your background is a match for the type of roles we have at Wripple, you'll be approved to join our talent marketplace.