Founded by Lizzy, whose childhood in Amarillo instilled a love for boots, CITY Boots was born out of her realization during college that stylish yet accessible women's cowboy boots were lacking. Transitioning from her corporate career in the oil and gas industry, Lizzy pursued her dream in 2015, crafting the perfect cowboy boot for women through meticulous design and collaboration. Since then, CITY Boots has garnered a diverse following, aiming to make the cowboy boot a wardrobe essential for every woman.
CITY Boots, a leading luxury women's cowboy boot brand based in Fort Worth, is seeking a dynamic and innovative Marketing Manager to join our team. As a key member of our growing company, you will have the opportunity to shape the brand's marketing strategies and drive its continued success in the fashion industry.
Responsibilities:
Develop and execute comprehensive marketing plans to promote CITY Boots' products, physical locations, online store and increase general brand awareness.
Lead digital marketing initiatives, including social media campaigns, email marketing, and content creation, to engage with our target audience and drive traffic to our online platforms.
Collaborate with internal teams and external partners to create captivating marketing materials, including advertisements, website content, promotional materials and partner collaborations.
Manage and optimize the performance of our external advertising agency, ensuring alignment with strategic objectives, maximizing return on investment (ROI), and driving impactful marketing campaigns to achieve business goals.
Conduct market research to identify trends, consumer preferences, and competitive landscapes, and use insights to inform marketing strategies.
Manage marketing budgets effectively, tracking expenses and measuring ROI to optimize spending.
Oversee public relations efforts, including media relations, press releases, and influencer partnerships, to enhance brand visibility and reputation.
Requirements:
Minimum of 10 years of marketing experience, with a focus on luxury retail marketing for 3 to 5 years.
Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in marketing, preferably in the fashion or luxury goods industry.
Strong digital marketing skills, including proficiency in social media platforms, email marketing tools, and content management systems.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
Creative thinking and a passion for staying updated on industry trends and best practices.
Ability to work independently and manage multiple projects simultaneously.
Knowledge of cowboy boots and Western fashion is a plus.