Our client is a Fortune 500 Health/Retail company seeking a Marketing Operations Analyst for a hybrid, contract role in Downtown Chicago, IL.
Marketing Operations Analyst
Location: Downtown Chicago, IL (hybrid)
Duration: 6-month contract
Pay rate: $30-$33/hr
Responsibilities:
Performs, develops, and implements operational activities that impact important components/processes of the specified Customer Experience work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research.
Ensures that problematic issues for key initiatives are tracked, summarized and presented to management.
Anticipates and prevents problems and roadblocks before they occur.
Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies.
Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.
May design specifications of assigned initiatives and may lead in implementation.
Become actively involved, as required, to meet schedules and resolve problems.
Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies.
May perform as customer advocate.
Works on variable-sized projects and may lead some project work streams, as necessary.
Communicates effectively and tailors communications appropriately to different audiences.
Basic Qualifications:
Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.
Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.
Preferred Qualifications:
Master's degree OR MBA:
Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors.
Experience identifying operational issues and recommending and implementing strategies to resolve problems.
Proficient in statistical analysis and data interpretation to extract meaningful insights from large survey-based datasets
Expertise in designing effective customer surveys, ensuring questions are structured to gather relevant and actionable feedback Familiarity with customer feedback tools, CRM (Customer Relationship Management) systems, and other relevant technologies to streamline data collection and analysis
Experience in creating dashboards that visually represent key performance indicators (KPIs) related to customer satisfaction and feedback
Familiarity with text analysis techniques and technology used to extract sentiments, themes, and trends from unstructured customer feedback
Proficiency in using advanced features of spreadsheet software, such as Excel, for data cleaning, manipulation, and analysis
Understanding of business objectives and the ability to align customer insights with organizational goals and strategies
Skill in measuring and analyzing the end-to-end customer journey to identify pain points, opportunities for improvement, and areas of satisfaction
Skill in conducting root cause analysis to identify the underlying issues contributing to customer concerns or dissatisfaction
Strong presentation skills to effectively compose and communicate findings and insights to both technical and non-technical stakeholders