Midea is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #250 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America Corp is a subsidiary of Midea with over 200 employees in the US and we are expanding our presence in North America. This position is located in Louisville KY office.
Job Summary
This Product Leader role is centered around strategizing and developing the US water purification and softening product line, considering the competitive landscape, industry trends, and user needs. The individual will be responsible for extensive market research, gathering industry data, and understanding user feedback to ensure products are tailored to the market's demands. Collaboration with the R&D team is crucial to translate research into actionable product strategies and ensure successful project delivery. The ideal candidate will possess deep industry insights, a knack for strategic planning, and strong interpersonal skills to liaise effectively with technical teams.
Essential Job Responsibilities
Based on the competitive landscape, industry trends, and user needs in the US market, plan the US water purification and softening product line and its unique selling points.
Collect industry information, including the performance, price, selling points, and sales channels of competing brands.
Stay updated with industry policy information (water quality policies, federal and state government subsidy policies, etc.) and formulate product strategies accordingly.
Conduct market and user needs research. Through household surveys, trial installations, and other methods, understand the pain points of the current product during its use, serving as input for iterative improvements.
Coordinate communication between the domestic R&D team and the subsidiary, ensuring the smooth completion and delivery of the North American water purification and softening project.
Qualifications
Must have unique insights and analysis of the water purification and softening industry (including resource allocation layout), with successful practical experience and the ability to identify industry trends.
Proficient in translating R&D strategies into actionable plans, integrating internal and external environmental characteristics, and driving the formulation of operational strategies for strategic implementation.
Strong interpersonal skills with the ability to communicate with technical teams
Strong problem-solving skills and ability to organize/execute a strategy
Goal-oriented; self-motivated
Ability to thrive in a collaborative team environment
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.