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ABB is investing in its growing busway operations over the next couple of years and is looking for a Product Manager to lead the product line through this exciting growth journey. In this role, you will be accountable for the long-term profitable growth and marketing of the ABB Low Voltage Busway offering to target market segments, by developing and managing it through all its life cycle phases, according to market needs and Portfolio Group strategy and targets.
Your responsibilities
Leads market intelligence analysis and understands and defines current market segmentation and related product positioning
Identifies potential gaps in portfolio, both against competition and new market opportunity
Owns the technical and market specification for the product and determines a product business plan that supports sustainable growth.
Leads life cycle management process, analyses current product, defines and tracks performance metrics, plans appropriate measures (e.g. enhancements, cost reductions, phase-outs) and makes decisions on product obsolescence and end-of life to ensure current and future market requirements are met and maximize profitability
Acts as interface between external market and internal functions (e.g. Sales, Operations, and Research & Development), forecasting volume trends on a regular basis to ensure Operation's capability to fulfil customer orders
Sets targets and monitors product costs, giving inputs to Operations (e.g. Supply Chain Management, Engineering, Production) to maximize competitiveness and profitability
Defines new product plans, technical requirements, price, cost and capital expenditure targets Contributes to development of new portfolios by leading customer need and value analysis, planning the roadmap to create maximum value, follow-up of product portfolio performance Prioritizes new product development projects with responsibility for achievement of targets (product characteristics, time, costs, capital expenditure, pay-back) and coordinates closely with cross-functional teams
Owns and approves defined product development process stage gates
Initiates and drives product market communication strategy, including product launch planning and implementation
Manages different channel to market scenarios in coordination with channel partners/Marketing & Sales to ensure best market coverage
Defines product customer value proposition per segment and channel and ensures clear communication to channels and users, to deliver clear product positioning within the portfolio with defined values per product line Responsible for product profitability and margin
Drives the annual business planning process and facilitates agreement between sales demand and supply
Monitors global sales target fulfilment and tender volumes and drives action as appropriate In preparation for new product launch, and otherwise as required, defines pricing strategies and manages global frame agreements and/or large-scale cross border projects to ensure one ABB approach
Ensures correct pricing is applied for all countries, products within relevant business area
Develops and maintains a global reference price list appropriate to both ABB internal product positioning strategy and competitor offerings and ensures this is developed and deployed to reflect the needs of individual markets
Continuously develops product management processes and tools, including interfaces to other key functions and develops sales and tendering tools to support the Sales organization
Initiates creation of external and internal product training modules and programs Initiates and drives cross functional and cross-organization product and solution innovation teams, monitors development of all standards and market trends and provides inputs to Research & Development (R&D) for patent screening process and intellectual property rights protection
Ensure that the area of responsibility is properly organized, staffed and directed
Build an effective, capable and high performing organization
Develop talent, appoint managers and review effectiveness
Ensure achievement of established targets, through oversight and definition of improvement actions as needed
Focus on achievement of orders, order gross margin rate, revenues, revenue GM rate and delivery of R&D programs on time and within budget (e.g. meeting market requirement specification, time to market)
Your background
4-year degree in engineering required or 4-year degree in Engineering (in Electrical (BSEE) preferred) with 10 plus years of experience in Product Management
Proven experience in product management, product marketing or adjacent product functional roles Strategic thinking, able to analyze and manage complex business situations
Strong analysis skills, problem-solving skills and communication skills
Unrestricted availability for international travel
Strong team building and networking capability; assertiveness and ability to work in a virtual team Knowledge of ANSI/NEMA Products and Systems, focus on LV switchgear industrial & commercial market segments preferred; knowledge of legacy GE/ABB products preferred
Experience with customer relations via service, visits, relationships, etc.
Proven intercultural competence and international experience/global mindset
Leadership and people management experience
Candidates must already have a work authorization that would permit them to work for ABB in the US
More about us
ABB's Distribution Solutions Division provides utility, industrial and commercial customers with safe, smart and sustainable technologies for the distribution of electricity. With ABB AbilityTM enabled digital solutions at its core, our extensive portfolio includes distribution automation products, switching, limiting, measuring and sensing devices, switchgear, modular substation packages, and related services.
We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.
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